Get ready for the most fervent and fierce clash of opinions in India—the North Vs South debate on short video app Moj. From June 19th to June 30th, dive into the monumental battle between ardent supporters of team Dosa and team Chhole Bhature, devoted followers of Amitabh Bachchan and Rajnikanth, connoisseurs of Kanjeevaram and enthusiasts of Chikankari.
An exceptional 11-day rivalry between the North and South regions of India, where talented creators will showcase their love for unique flavors and cultures in four thrilling rounds, vying for enticing rewards worth ₹80,000. With captivating themes like food, movies, fashion, and travel, the intensity of the competition will soar. Viewers can actively participate through Moj Live streaming, sending virtual gifts to support their regions and favorite creators. Each round features passionate discussions for a minimum of 45 minutes, motivating creators to go live more often, while viewers can show their support by showering virtual gifts.
Talking about the campaign Shashank Shekhar, Senior Director, Content and Strategy Moj & ShareChat said “We are thrilled to announce the epic clash of Northern Winds versus Southern Fire! These exhilarating battles not only bring our communities together but also serve as a remarkable gateway to exploring diverse cultures. Moj has always been dedicated to presenting the most entertaining content, and this campaign exemplifies our commitment. Our talented creators are about to embark on an unforgettable journey, fiercely competing for their regions. So, brace yourselves for the emergence of captivating battles, as we unveil the ultimate quest to determine which region truly reigns supreme.”
❖ The first round #NorthVSSouthGeography will run for 3 days, from June 19th to the 21st. Creators will debate the superiority of Northern mountains or Southern beaches, Dilli ki Sardi (winter in Delhi) or the rains and lush greens in Kerala. Participants must complete at least 3 live streams, and engage in 7 voter’s battles, 3 gifter battles, and 3 creator battles. The top 2000 creators will advance to the next round.
❖ In Round 2 of #NorthVSSouthFood, from June 22nd to 24th, the focus will be on North and South cuisines. Creators will share cooking tips, host engaging sessions, and showcase delicious dishes from their regions. This round would include 4 live streams, 7 gifter battles, and 5 creator battles on various topics. The top 1000 creators with the most cheers will advance to Round 3.
❖ The third round #NorthVSSouthCulture, will continue until June 27th. During this phase, creators will directly compare the unique cultural aspects of the North and South regions, including languages, marriage rituals, and festivals. To actively participate in this round, creators are required to conduct a minimum of 5 live streams, engage in 8 voter’s battles, 10 gifter battles, and 8 creator battles. The top 500 creators with the highest number of cheers will advance to the grand finale.
❖ In the finale round, titled #NorthVSSouthHotTopics, the audience will have the opportunity to enjoy discussions on trending subjects such as movies, fashion, and more. Creators will be expected to host a minimum of 6 live sessions and actively participate in 8 voter’s battles, 12 gifter battles, and 8 creator battles.
At the culmination of the campaign, the winners from each language category will be announced as the top creators and rewarded with prizes worth ₹60,000. Furthermore, top gifters throughout the rounds will have the chance to win incredible prizes worth ₹20,000.
Moj Live has evolved into the ultimate platform where creators connect with each other and engage their audiences, leveraging its real-time and entertaining format to achieve maximum reach and visibility. With battle-based competitions, creators have an incredible chance to showcase their talent, garner support and appreciation, and boost earnings through virtual gifting, all while enjoying themselves. So, get ready for the ultimate showdown between North and South India on Moj. Cheer for your favorite side and witness who emerges as the ultimate champion in this epic battle.