AdCounty Media, a global digital-first adtech and martech company delivering performance-driven advertising, programmatic solutions and user acquisition strategies has appointed Federico Mosqueda as Director of Sales – LATAM in a bid to bolster growth across the region.
With more than 10 years of experience in digital and programmatic advertising across Latin America, Federico’s strong commercial expertise and a proven track record of scaling business growth, forming strategic alliances, and amplifying market presence will play a significant role in AdCounty Media’s expansion vision.
Before joining AdCounty Media, Federico served as Sales Director at Mobavenue, where he oversaw commercial strategy and initiatives pertaining to market expansion. He worked in close collaboration with the company’s founders and executive leadership and played a pivotal role in establishing the sales organization, forming go-to-market strategies, and scaling business growth across LATAM.
Federico worked in several senior commercial positions at RTB House and IMS (Vevo & Foursquare) before his time at Mobavenue, where he achieved exemplary results in enterprise sales across Latin American countries, such as Argentina, Chile, and Uruguay. He has always delivered remarkable commercial results throughout his career by building strategic partnerships that generated significant recurring business.
Federico has a wealth of experience working with top brands, agencies, and corporate clients which enabled him to build strong relations with CMOs, Directors in charge of Digital Strategy, Procurement heads, and other high-level decision makers. His knowledge spans almost all the areas of the industry, which includes programmatic advertising, performance marketing, audience solutions, CRM systems, and cross-beam commercial management.
In his new role as Director of Sales – LATAM, Federico will be responsible for leading AdCounty Media’s sales strategy and business expansion across the Latin American region. His primary objective will be accelerating the company’s regional growth and increasing its foothold in one of the world’s fastest-growing digital advertising markets by strengthening partnerships with marketers, agencies, and mobile app developers.
“We are excited to have Federico join AdCounty Media,” commented Delphin Varghese, Co-Founder & Chief Revenue Officer, AdCounty Media. “His rich experience in the LATAM advertising landscape and proven commercial expertise are sure to help us further strengthen market position and provide groundbreaking advertising solutions for the customers in the region.”
Commenting on his appointment, Federico Mosqueda said, “I’m excited to join AdCounty Media at such an interesting stage of its growth journey. The company has, over the years, built an undisputed reputation for delivering innovative adtech and programmatic advertising solutions and I am looking forward to collaborating with the team in widening its presence in Latam.”
As AdCounty Media continues to expand its portfolio of advertising technologies, that includes Opsis Pro for performance marketing, Adaxx Pro for programmatic advertising, iSearchAds for Apple Search Ads, and PubFormer for publisher monetization, Federico’s appointment will be instrumental in accelerating the adoption of the company’s innovative solutions. His proven expertise in programmatic advertising, performance marketing, and commercial leadership will be crucial in this defining phase of the company’s journey and help deliver greater value to brands and agencies across LATAM.