“Akshaya Tritiya continues to hold deep significance in the jewellery market because it is rooted in both sentiment and long term value. While gold remains central to the occasion, consumer interest today is becoming more nuanced. Buyers are looking beyond traditional purchases and are showing increasing openness towards diamonds, silver and semi precious stones, depending on their budget, lifestyle and purpose of purchase. There is also a visible preference for lighter and more versatile designs that offer relevance well beyond the festive moment. This reflects a larger shift in the category, where jewellery is being viewed not only as an asset, but also as something that marks personal milestones, expresses individual taste and becomes part of everyday life. The Akshaya Tritiya customer today is more aware, more design conscious and far more intentional in what they choose to invest in.”
Akshaya Tritiya Quote for Vastupal Ranka, Director, Ranka Jewellers
