Amazon Pay launched a digital, self-serve health insurance purchase journey on Amazon.in, in partnership with HDFC ERGO General Insurance Company, at the Global Fintech Fest. The experience enables customers to understand what a health plan covers, and complete the application through a guided, do-it-yourself (DIY) process, eliminating the need for spam calls or branch visits.
The buying journey is embedded directly into the Health Insurance page on Amazon Pay and features HDFC ERGO Optima Secure+. From the moment customers land on the page, they can explore coverage details, check what the plan covers and complete their purchase independently. The journey has been built onyears of HDFC ERGO’s deep expertise, deliveringa seamless DIY experience, and for digital savvy customers, who wish to opt for the right health insurance solution and stay protected against health-related emergencies.
“Indians today are increasingly becoming health-conscious citizens — yet most of them remain uninsured, because some of their queries remain unanswered during their buying journey. We are happy to partner with HDFC ERGO General Insurance and offer their flagship health insurance plan –
Optima Secure+. We are building on our experience in insurance to make it easier for millions of customers and others toaccess and understand health insurance digitally. By combining this reach with a simple, self-serve experience and best-in-class claims support, we aim to help customers make more informed health insurance decisions in minutes, with greater confidence. This also marks an important expansion of Amazon Pay’s insurance offerings, as we move beyond vehicle insurance into health coverage, furthering our commitment to making financial protection accessible to every Indian,” said Vikas Bansal, CEO, Amazon Pay India.
“Everything we do at HDFC ERGO starts with the customer. As a digital-first company, our goal is to make quality health insurance simpler and more accessible. This partnership takes us closer to that goal by combining Amazon’sdigital reach with our health insurance and claims expertise. It enables customers to understand, choose and buy the right cover independently. With Optima Secure+, customers get comprehensive protection, backed by our claims support when it matters most,” said Parthanil Ghosh, MD & CEO, HDFC ERGO General Insurance.