Hyderabad: India’s leading multiplex chain, INOX Leisure Ltd (INOX), today announced the launch of its 4th multiplex in the city of Hyderabad at Sattva Necklace Mall, located at Kavadiguda Main Road, Secunderabad. The new multiplex has 7 impressively-designed auditoria with a total of 1534 seats, including 103 luxurious recliner seats. INOX now operates 4 multiplexes with 26 screens in Hyderabad.
Each of the 7-screens in the multiplex are soaked in comfort and equipped with the best-in-class cinema technologies for sound and projection. The auditoria are equipped with advanced digital projection system for razor-sharp visuals. The immersive ambience of auditoria compliments the vibrant 3D view, which is powered by Volfoni Smart Crystal Diamond solution. The multiplex has Dolby ATMOS Surround sound in all 7 screens, allowing movie-goers to enjoy a thunderous feel.
The expressive and contemporary design of the cinema would greet the guests with a grand atrium stretching across the cinema. The design language of the multiplex is finely detailed with delicate forms and lines along with a flooring which has designed to weave the space together while breaking the linearity. The cinema also hosts a dedicated play area for kids. Aptly christened as Kiddles, the bright and exciting play area for kids, is amply loaded with toys, books, relevant activities and content for the younger guests to spend enjoyable time at the cinema. The cinema also offers recliner seating, which will offer a lavish and comfortable cinema viewing experience to the patrons of Hyderabad.
The multiplex possesses a plethora of customer-friendly digital features like paper-less check-ins, touch-screen and QR code-enabled ticketing and interactive food-ordering. The elegant live kitchen is designed to serve its specially curated mouth-watering preparations, even to guests who are not watching a movie. INOX is known for its specialties: cold coffee and shakes, chef’s special sandwiches and burgers, gourmet fries and Nachos, and sumptuous Pizzas, all prepared by expert Chefs and Baristas. INOX patrons will also be able to enjoy these gourmet food options within the comfort of their homes by ordering them through food ordering platforms like Swiggy and Zomato.
Commenting on the launch, Mohit Bhargava, Regional Director – South, INOX Leisure Ltd, said, “This 7-screen cinema will offer an experience which is draped in modern luxury, advanced cinema technologies and abundant gourmet food options, which should make it a highly popular cinema destination in the Secunderabad vicinity. As we open our 4th cinema in the City of Pearls, we are looking forward to welcoming the passionate movie-lovers of Hyderabad and delight them with this unique experience. We are glad to strengthen our presence in Telangana with this launch.”
With this launch, INOX will expand its presence to 162 multiplexes spanning 688 screens across 72 cities in the country.