Kochi: Allied Blenders and Distillers (ABD), India’s largest domestic spirits company by volume, proudly announces the expansion of its successful brand ICONiQ with the launch of ICONiQ WINTER International Grain Whisky in Uttar Pradesh and Haryana. Building on the strong consumer response in Maharashtra, this launch marks the next chapter in ABD’s innovation journey and reinforces its commitment to redefining how India celebrates whisky during the festive winter season.
ICONiQ continues to deliver exceptional growth, doubling both its volumes and market share this year in the prestige whisky category. In Uttar Pradesh, ICONiQ is now the No. 2 brand, having crossed 1 million cases in just the first five months of this financial year. The brand witnessed significant improvement in market share in both the states of Uttar Pradesh and Haryana.
Crafted to complement the northern chill and festive warmth, ICONiQ WINTER is India’s first whisky designed specifically for the winter months. The blend combines real spices such as cinnamon, clove, nutmeg, pepper, cardamom, and ginger with select Scotch malts and Indian grain spirits. Aged in Bourbon Oak Casks, the whisky delivers a rich, smooth profile with toasted notes and a lingering, cozy finish. It captures the essence of winter through a perfect balance of warmth, comfort, and celebration, appealing to discerning consumers seeking something new yet familiar.