New Delhi : Healthy snacking brand Farmley has launched a new digital campaign for its premium dessert range, ‘Date Bites’, featuring actor Aparshakti Khurana. Built around the thought “The Dessert That Loves You Back,” the campaign uses humour to challenge conventional perceptions around desserts, positioning Date Bites as a naturally sweet option for consumers seeking more mindful snacking choices.
Set on board a flight, the film opens with Aparshakti being enthusiastically approached by a co-passenger who appears to be a starstruck fan. Assuming the attention is directed toward him, he obliges with a selfie, an autograph and even a quick musical moment. In a comical twist, the passenger clarifies that her excitement is entirely directed at the canister of Farmley Date Bites he is carrying. The humorous reveal culminates in a shared snacking moment, reinforcing the brand’s proposition of delivering a dessert experience that feels satisfying yet conscious.
Video link: https://www.instagram.com/reel/DYystlnNh4Z/
The campaigns were rolled out across digital and social media platforms including Instagram and YouTube, as part of Farmley’s broader push to strengthen its presence in the mindful snacking and functional foods categories. The ad film is live across OTT and digital streaming platforms, alongside Instagram, where the collaborative reel has already garnered over 356K views.
Speaking about the campaign, Aman Gupta, Head of Marketing at Farmley, said, “Snacking preferences are evolving rapidly, with consumers looking for products that deliver on both taste and mindfulness. With our latest ad film, we wanted to showcase a distinct expression of that shift, one rooted in indulgence and comfort. The film is anchored in the idea that better-for-you snacking can also feel exciting and enjoyable. Aparshakti Khurana’s effortless humour helped us bring the narrative to life in a way that resonates perfectly with today’s consumers.”
Through format like Date Bites, Farmley continues to expand its portfolio of flavour-forward products designed for modern consumers seeking more balanced and enjoyable snacking experiences.