Bangalore: In a bid to bring joy and smiles to people’s faces, Apsara Ice Creams has announced the launch of a unique initiative titled Muskaan on its 53rd Anniversary on the occasion of the 78th Independence Day. The initiative was launched on August 15th in Mumbai and Pune, and will be carried out in the other cities in a phased manner.
Under the initiative of Muskaan, the company intends to distribute 53,000 (ice cream), which is close to four tonnes of ice cream. This initiative will cover 9 states and 25 cities in India. The ice creams would be distributed amongst various NGOs’, orphanages, old age homes, and various foundations in government and non-government sectors.
The aim is to bring a smile to their faces and give them a scoop of joy. The initiative is also to add sweetness to their lives, that too on such an auspicious occasion of Independence Day of India. NGOs and leading social organisations like Lions International, Leo International, Leo Club of Andheri Achievers, Rotaract Club, and Shree Nityanand Education Trust will also be a part of the initiative.