India : As India’s hospitality sector enters a new phase of expansion, Asapian Hotels has announced the launch of its hotel chain, introducing a performance-driven management model designed to help independent hotel owners increase occupancy, strengthen distribution and maximise revenue.
Founded in 2019 by hospitality industry veteran Dr. Sudhir Awasthi, Managing Director & CEO, Asapian Hotels aims to bridge a critical gap in India’s fragmented hospitality market by combining professional hotel management, integrated technology and an extensive B2B distribution network. The company have portfolio of 70 hotels on sales distribution and working in 12 state and 45 cities and 11 hotels on management and by end of 2026 adding 18 hotels in sales distribution and 5 hotels on management
With a growing presence across multiple Indian states and tourism destinations, the company is positioning itself as a strategic growth partner for independent hotels, boutique properties and emerging hospitality developments.
At the heart of Asapian Hotels’ proposition is a departure from conventional hotel management fee structures. Unlike traditional operators that typically charge management fees based on a property’s overall revenue, Asapian Hotels has introduced a performance-linked approach, under which its fees are tied to revenue generated through its own sales and distribution efforts.
The model is designed to offer hotel owners greater transparency while aligning the company’s commercial success with that of its partners.
Commenting on the company’s vision, Dr. Sudhir Awasthi, Managing Director & CEO, Asapian Hotels, said “At Asapian Hotels, we believe a management company should earn when it creates value. Our approach is built around a simple principle: when our hotel partners grow, we grow. We want to move beyond conventional hotel management and build genuine, performance-driven partnerships that deliver measurable business results.”
Recognising the growing importance of digital transformation, Asapian Hotels has developed an integrated hospitality technology ecosystem aimed at simplifying hotel operations and strengthening commercial performance.
The platform brings together key hospitality solutions, including a Property Management System (PMS), Channel Manager, Online Booking Engine, revenue management support, distribution connectivity and a dedicated B2B travel agent platform.
By integrating these functions, Asapian Hotels aims to reduce independent hotels’ dependence on multiple technology vendors while enabling more effective inventory management, pricing, reservations and sales distribution.
A significant component of the company’s growth strategy is its expanding B2B network, which currently has more than 5,000 registered travel agents.
The network provides partner hotels with access to travel trade professionals and business opportunities across different markets, helping them expand their reach beyond conventional booking channels.
“Technology alone cannot fill hotel rooms, and distribution without the right pricing strategy cannot guarantee profitability. The real opportunity lies in bringing technology, sales, revenue management and market intelligence together into one connected
The company also works with hospitality developers during the pre-opening phase, offering assistance with hotel concept planning, market research, brand positioning, pricing strategies, revenue planning, technology implementation and distribution management.
According to Dr. Awasthi, “Hotel owners often invest heavily in infrastructure, interiors and guest facilities, but commercial planning begins only when the property is ready to open. We believe revenue strategy, distribution, technology and market positioning should be part of the development process from day one. A hotel’s commercial success should be planned, not left to chance,” he said.
Having established its foundation in 2019, Asapian Hotels is now focused on strengthening its brand presence and expanding its network of partner properties across India’s hospitality markets.
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