Mumbai: Audi, the German luxury car manufacturer, today launched the all-new Audi Q3 in India, bringing together 150 kW of power, quattro all-wheel drive and a suite of digital, lighting and comfort technologies in its compact luxury SUV. The technology-rich cabin features a digital stage panoramic display, head-up display and SONOS premium sound system.
Locally assembled at the SAVWIPL plant in Chhatrapati Sambhajinagar, the all-new Audi Q3 is available at an introductory price of INR 51,99,000 (ex-showroom).
The all-new Audi Q3 features Digital Matrix LED headlights with micro-LED technology, four selectable daytime-running-light signatures and three advanced dynamic light sequencing while illuminated Audi rings add a distinctive lighting element at the rear. The new digital interface brings displays, controls and infotainment functions together around the driver, creating a more connected and intuitive experience. The all-new Audi Q3 also introduces a new integrated switch module where the lever on the right selects the gear, while the one on the left controls the lighting functions, windshield wiper and cleaning functions. A head-up display projects key driving information directly into the driver’s line of sight, complementing the digital cockpit and keeping essential information within easy view.
Commenting on the launch, Viktoria Kaufmann-Reiger, Senior Director, Sales Overseas, AUDI AG, “Today, is such an important day for Audi India and I am happy to be a part of this occasion. The launch of the all-new Audi Q3 is an important milestone and it became even more special due to our new AUDI AG Board Member for Sales and Marketing Mr. Martin Sander joining us here in India. His presence underscores not just the importance of this brand-new model but also India’s growing importance as an emerging market for AUDI AG. India’s luxury landscape is evolving, and we will continue to offer products, technologies and experiences that reflect the aspirations of our customers and the distinctive character of our brand. Customer ambitions are growing, and so are their expectations, and at Audi we want to be well positioned to grow alongside them.”
Commenting on the occasion, Mr. Piyush Arora, MD & CEO, SAVWIPL, “The launch of the all-new Audi Q3 marks an important milestone for Audi India and reflects our commitment to meeting the evolving expectations of the next generation of luxury customers. Like its predecessor, the new Q3 is being produced here in India, at our state-of-the-art Chhatrapati Sambhajinagar facility. This is a strong demonstration of the capabilities we have built within SAVWIPL, reinforcing that India plays a dual role for us, not only as a major growth market, but as a key manufacturing and engineering hub.”
Mr. Balbir Singh Dhillon, Brand Director, Audi India, said, “The Audi Q3 has long been an important gateway to the Audi brand in India, and we are delighted to introduce its most progressive iteration yet. The all-new Audi Q3 combines the confidence of quattro, strong performance and everyday versatility with a significantly more intuitive technological experience and a host of thoughtful comfort and safety features. Its local assembly is another important step in our commitment to the Indian market. We are confident that its distinctive character, advanced technology and effortless usability will resonate strongly with customers seeking a modern compact luxury SUV.”