Maharashtra : Blue Riband Gin unveils a bold new look, reimagining one of India’s most iconic gin brands for a new generation of consumers. The refreshed packaging brings a contemporary and premium design language to the brand while preserving the trusted liquid and heritage that have defined Blue Riband Gin for decades.
The revamp reflects Blue Riband Gin’s commitment to staying relevant in an evolving market, enhancing shelf appeal and strengthening its connection with both loyal consumers and modern gin drinkers.
Speaking on the launch, Mr. Sumit Tiwari, General manager – Marketing for Inbrew Beverages said “With this refreshed identity, Blue Riband enters a new chapter that balances heritage with modernity. The new packaging has been thoughtfully designed to enhance the brand’s contemporary appeal while retaining the trust, familiarity, and taste profile that consumers have always loved. The revamp reflects Inbrew Beverages’ continued focus on premiumizing and strengthening its portfolio through modernization and consumer-led innovation, ensuring the brand resonates with both loyal consumers and a new generation seeking a premium gin experience.”
Blue Riband Gin with its revamped packaging is now available across Maharashtra with 750ml, 180ml and 90ml SKUs.