Mumbai: CarDekho, India’s leading full-stack auto tech company, has launched its newest TV campaigns ‘The everyday hero’ championing the cause of personal mobility.
As people have got accustomed to the new normal after the Covid-induced lockdown, there is a growing preference for personal mobility. An owner driven car offers a more controlled environment and limited exposure to the outside world. The new campaigns reiterates this by showing how a vehicle keeps a frontline worker safe as he responds to the call of duty and at the same time provide peace of mind to his family members. CarDekho aims to partner in people’s journey towards personal mobility.
The campaign has been created by Leo Burnett India.