Greater Noida: In a major boost to the retail and entertainment landscape of the National Capital Region, Shree KB Group has signed with Devgn CineX to open its multiplex at the upcoming KB West Walk mall. Spread across approximately 34,000 sq. ft., the multiplex will feature five premium auditoriums with an overall seating capacity of nearly 737, offering visitors a world-class cinema experience.
The upcoming multiplex is being designed as a premium entertainment destination and is expected to house a mix of cutting-edge cinema technologies, including digital projection with high-resolution, crystal-clear visuals (standard DCP-based digital cinema), 3D projection capability for 3D releases, in key properties for object-based, multi-directional audio.
The leasing further reinforces KB West Walk’s positioning as a next-generation lifestyle destination, with entertainment serving as one of its biggest attractions alongside premium retail, food and beverage offerings, and family-centric experiences.
Speaking on the development, Rakesh Singhal, Founder, Shree KB Group, said: “Entertainment has become one of the strongest pillars of modern retail developments. Bringing one of Devgn CineX to KB West Walk Mall reflects our commitment to creating an experiential destination that goes far beyond shopping. Our vision is to develop a landmark that people choose not only for retail but for spending quality time with family and friends.”
The addition of Devgn CineX is expected to significantly increase visitor engagement and dwell time, further enhancing the appeal of KB West Walk mall for residents of Greater Noida West and neighbouring markets. The development is being planned as an integrated destination where shopping, dining, entertainment and leisure come together under one roof.
Industry experts believe that premium multiplexes continue to be among the strongest footfall drivers for destination malls, attracting diverse consumer segments and strengthening the overall retail ecosystem. With Devgn CineX joining its brand portfolio, KB West Walk Mall takes another significant step towards becoming one of NCR’s most sought-after retail and entertainment destinations.
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