Bengaluru: Megatrends such as climate change, demographic shifts and technological disruptions are creating new avenues for value creation that transcend traditional industry boundaries. Amid this scenario, businesses are rapidly diversifying to capitalise on the evolving landscape. However, to navigate this transformation effectively, they require a fresh approach to identify where and how to diversify in order to seize value in motion. To support this need, PwC has developed a domain-based framework designed to guide strategic-decision making in this new era.
According to PwC India’s report, ‘Navigating the value shift’, Indian businesses can unlock USD 9.82 trillion in gross value added (GVA) by 2035 by tapping into these growth domains. Domains represent markets where businesses go beyond traditional sector boundaries to address fundamental human and industrial needs. Value within these domains is created through collaboration across ecosystems and interconnected value chains. By integrating diverse economic sectors, domains open up new avenues for growth, enabling a diverse range of companies to participate and thrive.