Mumbai : Eeken by Paragon successfully concluded the third edition of Eeken Escapades, the brand’s flagship experiential IP, in Mumbai.
Inspired by the excitement and unpredictability of Takeshi’s Castle, this year’s edition transformed the city into an adventure playground, bringing together digital creators and winners of a contest hosted on Eeken’s Instagram for an action-packed day of obstacle courses, team challenges, friendly competition, and unforgettable experiences.
Designed to celebrate exploration, confidence, and community, Eeken Escapades Season 3 encouraged participants to step outside their comfort zones while fostering meaningful connections through shared experiences. The initiative reflects Eeken’s youthful, energetic personality and reinforces the brand’s commitment to engaging with its audience beyond traditional marketing and digital interactions.