New Delhi: The EPIC Brand Institute (EBI) has announced its global launch, along with the public release of its flagship framework, the EPIC Brand Map (EBM), an effective system created to deliver clarity, structure, and precision to brand building. The launch coincides with the first in-person training cohort scheduled for 9–11 June 2025 at the India Habitat Centre, New Delhi, followed by a second cohort in Dubai from 19–21 September 2025.
Originally developed in 2020, the EPIC Brand Map has been used by leading Indian business groups, including the Tata Group, Aditya Birla Group, Mahindra Group, Reliance Group, and HCL, as well as global multinationals such as Medtronic, Sun Life Financial, Walmart, Mars, Coca-Cola, and Nokia.
The EBM framework, created by Saurabh Uboweja, global brand strategist and founder of BOD Consulting, is now being made available to founders, marketers, consultants, and creative professionals worldwide through the newly established EPIC Brand Institute. Over a three-day immersive experience, participants will learn to craft their own strategic Brand Maps aligned with the EBM framework that emphasizes Evocativeness, Precision, Insight, and Clarity.