Kochi: Federal Bank, a leading private sector bank in India, announced a new addition to its product portfolio with the launch of FedStarBiz – a credit card designed exclusively for business customers. This has been launched by Federal Bank in collaboration with NPCI, an umbrella organization for operating retail payments and settlement systems in India and Visa, a global payments technology company. FedStarBiz is designed to cater to the unique needs of SME customers, offering a range of features and benefits that enhance financial management and convenience.
FedStarBiz marks Federal Bank’s strategic entry into the business and commercial cards segment, with an aim to empower India’s vibrant business ecosystem.
Speaking at the launch ceremony, Shalini Warrier, Executive Director at Federal Bank, said “SME customers play a very critical role in India’s growth and Federal Bank has always been at the forefront of providing innovative solutions to them. In continuation of that journey, we are excited to introduce FedstarBiz, a business credit card. The credit card is available in both Rupay and Visa variants. The card is linked to the customer’s Overdraft or Cash Credit account is designed to provide our business customers with the financial flexibility and security they need to thrive in today’s competitive environment.”