Centric Software® is pleased to announce that Feetures has selected Centric PLM™ to strengthen product development visibility and build a scalable foundation for continued growth. Centric Software delivers innovative, integrated, end-to-end AI-powered enterprise solutions to take products from concept to commercialization. Fashion, luxury, footwear, outdoor, home, consumer electronics, food & beverage, cosmetics & personal care as well as multi-category retail teams can plan, design, develop, source, comply, buy, make, price, allocate, assort, sell and replenish products to achieve strategic and operational digital transformation goals.
Headquartered in North Carolina and founded in 2002 as a family-owned business, Feetures focuses on innovative running and athletic socks. With a commitment to quality and performance, the company has become a market leader in the running arena. The company has experienced significant expansion in recent years, growing into a multi-channel performance sock brand with over 750 SKUs. Products are sold around the globe through both online and brick-and-mortar retailers.
“As Feetures has continued to grow, we’ve recognized how important centralized product data and cross-functional visibility are across the organization,” says Song Anh Nguyen, VP of Product at Feetures. “We see PLM as an important step toward building more scalable and connected product development processes over time. Our focus right now is on creating a strong operational foundation that can support the business as we continue evolving.” The company adopted a PLM to address those issues, but with rapid business expansion outgrew it quickly.
To build a more scalable product development foundation, Feetures selected Centric PLM for its flexible, spreadsheet-like interface, configurable workflows and strong product data management capabilities. “We were looking for greater flexibility in how we manage product information, collaboration and BOM versioning across teams,” the Feetures product team says. “Centric PLM offered capabilities that aligned well with the way we expect our workflows and data needs to evolve over time.”
As implementation progresses, Centric PLM is expected to create greater visibility across product development, reduce manual tracking and improve access to product information across teams. The Feetures team expects Centric PLM to enable more transparent project tracking over time, reducing back-and-forth and creating a stronger foundation for faster, more informed decision-making.
Feetures also plans to connect Centric PLM with its ERP as part of the next phase of implementation, with the goal of improving data flow, reducing manual entry and strengthening business insight over time. These planned enhancements align with Feetures’ long-term strategy to scale product development while maintaining the quality and performance standards central to the brand.
Nguyen also mentions, “We’ve come to recognize how critical product data is to our business. It impacts everything from product creation and planning to sales, e-commerce, and customer service. As we’ve grown, we’ve invested in dedicated ownership and systems that help improve data accuracy, establish stronger processes, and provide broader access to product information across teams.”
For businesses considering a PLM solution, the product team at Feetures offers this advice, “One of the lessons we’ve learned is to think beyond your immediate requirements. As your business evolves, the complexity of product information and workflows often grows as well, so it’s important to choose systems that can scale and adapt over time.”
Fabrice Canonge, CEO of Centric Software says, “We are thrilled that Feetures, a company that shares our innovative spirit, is implementing Centric PLM. By creating a strong foundation for product data, visibility and collaboration, Centric PLM positions brands to scale with greater confidence. We look forward to working with Feetures as they continue building their digital product development capabilities.”