Justdial Limited, India’s No. 1 local search engine, has reported a notable year-on-year rise in consumer searches across financial services categories. The analysis compares search volumes between March 2024-February 2025 and March 2025-February 2026, highlighting a growing shift towards structured financial planning, compliance services, and wealth management across urban India.
At a national level, Financial & Wealth Advisory Services recorded a sharp 50% increase, signalling a strong rise in consumer intent towards investment planning and long-term financial management. This trend reflects a broader shift from transactional financial needs to more strategic and advisory-led engagement.
Searches for Accountants grew by 24% pan-India, indicating sustained demand for financial compliance and professional support. Among key cities, Delhi led with a 46% surge, followed by Bangalore at 43%, Ahmedabad at 38%, Pune at 30%, Mumbai at 25%, and Hyderabad at 22%, reflecting strong traction across major economic hubs.
In parallel, CA and Auditing Services saw a 12% increase nationally, underscoring continued growth in business compliance and financial governance needs. Delhi recorded a 24% rise, followed by Ahmedabad at 20%, Jaipur at 16%, Mumbai and Surat at 14% each, and Lucknow at 11%, indicating steady demand across both metro and emerging markets.
Searches for GST Consultants remained relatively stable at 3% growth pan-India, with Delhi witnessing a significant 25% increase, highlighting region-specific spikes in compliance-related services, particularly in high-activity business centres.
The data indicates a maturing financial ecosystem, where both individuals and businesses are increasingly seeking professional support across accounting, compliance, and wealth management, reflecting a more structured and forward-looking approach to financial decision-making.