Fixderma, a dermatologist-prescribed skincare brand known for its science-backed skincare solutions, organised a sun protection and hydration drive for the Hyderabad Traffic Police to acknowledge and appreciate their continuous service towards the city.
As part of the initiative, the brand distributed reusable water flasks and its bestselling Shadow Sunscreen range to traffic police personnel stationed across various parts of Hyderabad. The activity was aimed at supporting officers who spend long hours outdoors managing traffic and public safety under intense heat and prolonged sun exposure.
With rising temperatures and increasing UV exposure during peak summer months, traffic police personnel remain among the most exposed frontline workers, often facing dehydration and sun-related skin concerns due to extended outdoor duty hours. Through this initiative, Fixderma aimed to encourage the importance of hydration and daily sun protection for individuals constantly exposed to harsh environmental conditions.
Speaking about the initiative, Shaily Mehrotra, CEO and Co-Founder, Fixderma & FCL, said, “Traffic police personnel work tirelessly every day to keep the city moving smoothly, despite challenging weather conditions and prolonged hours outdoors. Through this initiative, we wanted to express our gratitude for their dedication and contribute in a small way towards their well-being. At Fixderma, sun protection has always been one of our core focus categories and we strongly believe awareness around sunscreen usage should extend beyond skincare conversations and become an essential part of everyday health and preventive care.”
Over the years, Fixderma’s Shadow sunscreen range has built a strong presence among dermatologists and consumers for offering broad-spectrum protection with lightweight, wearable formulations suitable for Indian skin and climate conditions. The initiative further reflects the brand’s continued commitment towards skin health awareness, community engagement and preventive skincare education.