Most people check the price and expiry date before buying food, but very few know where it comes from. Farm to fork traceability is changing that. In fact, a PwC India survey found that 84% of consumers are highly concerned about food safety, with more than half also worried about the traceability of their food. Farm to fork traceability allows food to be tracked from the farm it is sourced from to the time it reaches the kitchen. This means better control over quality, safer handling, and fewer unknowns in the process. For families today, this clarity is helping them make more confident choices about what they cook and serve every day.
Today, consumers are seeking greater assurance about the food they bring home, and knowing where it comes from plays a key role in building that trust. Farm to fork traceability enables end to end visibility across the food value chain, offering better control over sourcing, handling, and quality. At Godrej Foods, we follow a farm to fork approach to maintain this visibility at every stage, helping us ensure consistent quality standards and deliver products that consumers can trust” said Anushree Dewen, Head of Marketing and Innovation, Godrej Foods