For generations, a box of mithai has been synonymous with Raksha Bandhan gifting. Kaju Katli, Motichoor Ladoos, Barfi and other Indian sweets continue to be festive staples, but the modern Rakhi spread is becoming more eclectic, with shoppers increasingly mixing nostalgic Indian favourites with chocolates, cookies and contemporary desserts.
This year, the trend is less about choosing between traditional mithai and modern indulgence, and more about bringing both together in one festive assortment.
When nostalgic mithai meets modern indulgence
For those looking to put a contemporary spin on the traditional Rakhi sweet box, NOICE offers an assortment that brings together familiar flavours, indulgent formats and more considered ingredients.
Its range includes French Rocher Gift Boxes, Caramel Barks, Ganache Cookies and Chocochip Cookies, which can be paired with festive classics such as Kaju Katli and Motichoor Ladoos, available on Instamart.
What sets NOICE apart is its focus on bringing a more thoughtful take to indulgence. Its home-style Indian sweets are made with pure ghee and no palm oil, while its chocolate range uses couverture chocolate, bringing a more premium chocolate experience to the festive table. The result is a Rakhi assortment that feels both nostalgic and contemporary – traditional Indian sweets alongside rich chocolates and bakery-style treats, with an emphasis on familiar, comforting flavours and quality ingredients.