The most interesting bottles on shelves today are not just drinks — they are ventures. Backed by some of India’s biggest names in entertainment and business, a new class of alco-bev brands is proving that celebrity ownership can mean more than a famous face on a label. Think pioneering single malts and vodkas, a tequila built to disrupt, and spirits redefining what India pours at the table. Here is a curated edit of celebrity- and industrialist-backed labels that deserve a spot on any serious home bar.
1. The Glenwalk
Sanjay Dutt’s premium blended Scotch is a masterclass in restraint and richness. A smooth, character-rich marriage of the finest malt and grain whiskies, patiently matured in oak until it yields soft ribbons of fruit, warm spice and a whisper of smoke on the finish. Classic in its bones, yet confidently modern in spirit.
2. The GlenJourneys
Ajay Devgn’s luxury single-malt Scotch range is built on patience and craft. From the 21-year-old Pioneer Edition to the deeply layered cask finishes, every bottle carries a symphony of dried fruit, aged oak, honeyed smoke and warm spice — each note arriving in its own unhurried time.
3. Shelter 6
Badshah’s six-times-distilled vodka is pure liquid clarity — crisp, creamy and finished with a subtly aromatic edge that lingers just long enough to be remembered. Clean, bold and unapologetically alive, it works equally well sipped solo or as the backbone of a well-made mix.
4. Loca Loka
Co-founded by Rana Daggubati, Loca Loka is a premium, additive-free tequila crafted from 100% highland blue Weber agave in Jalisco, Mexico. The name fuses Spanish “loca” (crazy) with Sanskrit “loka” (world), reflecting a bold Indo-Mexican spirit that bridges cultures. Available in Blanco, Reposado and Añejo expressions, it brings refined agave character and global energy to the home bar.
5. Smoke Lab
Founded by Varun Jain, Smoke Lab is India’s pioneering premium vodka, distilled from fragrant Basmati rice and pure Himalayan spring water. Alongside its polished classic expression sit distinctly Indian-inspired flavours such as saffron and aniseed — each one a quiet act of reinvention that feels both rooted and contemporary.
6. Mohulo Gin
Sanya Jain’s Mohulo is India’s first craft sipping gin, built around the rare and storied Mahua flower and an artfully chosen cast of botanicals. Floral, gently sweet and layered with complexity that rewards a slow sip, it is equally at home neat or over a single large cube of ice.
On Tue, Sep 1, 2026 at 2:16 PM Editor APNNEWS <editor@apnnews.com> wrote:
wines redefining what India pours at the table. Here is a curated edit of celebrity and industrialist-backed labels that deserve a spot on any serious home bar.
1. The Glenwalk
Sanjay Dutt’s premium blended Scotch is a masterclass in restraint and richness. A smooth, character-rich marriage of the finest malt and grain whiskies, patiently matured in oak until it yields soft ribbons of fruit, warm spice, and a whisper of smoke on the finish. Classic in its bones, yet confidently modern in spirit.
2. The GlenJourneys
Ajay Devgn’s luxury single-malt Scotch range is built on patience and craft. From the 21-year-old Pioneer Edition to the deeply layered cask finishes, every bottle carries a symphony of dried fruit, aged oak, honeyed smoke, and warm spice, each note arriving in its own unhurried time.
3. Shelter 6
Badshah’s six-times-distilled vodka is pure liquid clarity, crisp, creamy, and finished with a subtly aromatic edge that lingers just long enough to be remembered. Clean, bold, and unapologetically alive, it works equally well sipped solo or as the backbone of a well-made mix.
4. Loca Loka
Co-founded by Rana Daggubati, Loca Loka is a premium, additive-free tequila crafted from 100% highland blue Weber agave in Jalisco, Mexico. The name fuses Spanish “loca” (crazy) with Sanskrit “loka” (world), reflecting a bold Indo-Mexican spirit that bridges cultures. Available in Blanco, Reposado, and Añejo expressions, bringing refined agave character and global energy to the home bar.
5. Smoke Lab
Founded by Varun Jain, Smoke Lab is India’s pioneering premium vodka, distilled from fragrant Basmati rice and pure Himalayan spring water. Alongside its polished classic expression sit distinctly Indian-inspired flavours such as saffron and aniseed, each one a quiet act of reinvention that feels both rooted and contemporary.
6. Mohulo Gin
Sanya Jain’s Mohulo is India’s first craft sipping gin, built around the rare and storied Mahua flower and an artfully chosen cast of botanicals. Floral, gently sweet, and layered with complexity that rewards a slow sip, it is equally at home neat or over a single large cube of ice.