Mumbai : Greenply Industries Limited has launched Ecotec Prime, strengthening its economy product portfolio. Designed to deliver both fire and water protection, Ecotec Prime combines IS 5509 certified fire-retardant technology with Boiling Waterproof (BWP) grade performance, making advanced safety solutions more accessible to a wider consumer base.
The launch addresses a key gap in the affordable plywood segment, where safety-oriented features have traditionally been confined to premium product categories. Backed by a 20-year warranty, Ecotec Prime delivers a dependable and durable solution for homes, offices, commercial spaces, hospitals, hotels, malls, and government projects where both safety and performance are essential.
With Ecotec Prime, Greenply brings fire-retardant safety standards previously available only at higher price points to everyday consumers, contractors, and builders, without compromising on durability, strength, or finish.
Speaking on the launch, Mr. Rajesh Mittal, Chairman and Managing Director, Greenply Industries Limited, said, “For too long, safety in plywood has been a premium privilege. With Ecotec Prime, we are changing that. Customers in the economy segment should not have to choose between affordability and protection, and now they don’t have to. This launch reflects Greenply’s commitment to democratising quality and safety across every segment of Indian households and commercial spaces.”
Ecotec Prime was unveiled at a national virtual launch event attended by company leadership and over 100 dealers from across India.