New Delhi: Groversons Paris Beauty, the flagship lifestyle brand of Groversons Group, has appointed Teammate PR as its public relations agency of record. The partnership marks another step in the brand’s ongoing evolution, with a focus on strengthening its media presence, sharpening its brand narrative and bringing its seven-decade legacy into conversations around the future of intimate and lifestyle apparel.
Founded in 1953 by the late Mr. Chaman Lal Grover, Groversons Group has evolved from its beginnings in lingerie manufacturing into an established intimate apparel and lifestyle business. The Group’s portfolio includes brands such as Groversons Paris Beauty, Sunaina, Shalini, Winta and Miss-T, with a retail network of 25,000+ outlets across 2,500+ cities and towns in India and manufacturing capabilities of 2.5 million garments per month.
Under the new mandate, Teammate PR will lead media relations, brand storytelling and thought-leadership initiatives for Groversons Paris Beauty. The communication strategy will seek to highlight the brand’s heritage while building greater relevance among contemporary consumers through stories around innovation, changing consumer behaviour, product evolution, retail expansion and the future of intimatewear.
The partnership comes at a time when Groversons Paris Beauty is expanding its consumer touchpoints through an omnichannel retail ecosystem comprising exclusive brand outlets, shop-in-shop formats and e-commerce platforms, alongside its presence in international markets, including the Middle East and Gulf region.
The brand’s portfolio spans lingerie, loungewear, activewear, nightwear, thermals and everyday lifestyle essentials, with a focus on combining contemporary design, comfort and functionality.