Mumbai : Kiwi, India’s fastest-growing Credit-on-UPI platform, today announced strong early adoption of Kiwi Postpaid, its Credit Line on UPI solution launched in partnership with YES BANK. Within the first 30 days of launch, nearly half of Kiwi Postpaid users were new-to-credit Cards, highlighting how Credit on UPI can enable easy access to credit for first time users across crores of UPI merchants.
Early adoption reflects strong traction among consumer segments that have traditionally faced barriers in accessing a credit card. One in three Kiwi Postpaid users are self-employed, 50% come from Tier II and Tier III cities, and nearly 30% belong to Gen Z, indicating growing demand for simple and digital-first credit products beyond traditionally served metro and salaried consumers.
While only about 5 crore Indians have access to credit cards, UPI has become the country’s most widely adopted digital payment network. Credit Line on UPI can help bridge this access gap by bringing a credit card-like payment experience to UPI, helping unlock India’s next 50 million credit card users without requiring them to change how they already pay every day.
Consumer behaviour during the initial launch period indicates responsible usage, with users relying on Kiwi Postpaid primarily for everyday UPI purchases rather than discretionary high-value expenses. Kiwi Postpaid has also seen strong approval efficiency, with nearly 95% of eligible applicants approved for a credit line within two hours.
Siddharth Mehta, Co-Founder & COO of Kiwi, said, “For millions of Indians, UPI is already their primary way to pay, but credit cards have remained out of reach. The early adoption of Kiwi Postpaid shows that Credit Line on UPI can bridge this gap. We are seeing first-time credit card users, self-employed professionals and consumers from Tier II and III cities use Kiwi Postpaid for everyday spends. By bringing credit to the UPI ecosystem, we are making credit card-like access simpler, faster and more relevant for India’s next generation of consumers.”
Speaking about the partnership, Mr. Anil Singh, Country Head, Credit Cards & Merchant Acquiring, YES BANK, said, “UPI has transformed India’s payment ecosystem and will continue to shape the industry across the country. Building on this momentum, YES BANK is committed to delivering best-in-class experience to the customers. Our partnership with Kiwi on UPI credit cards has shown strong adoption and highly positive customer response. With Kiwi Postpaid, we are extending credit lines on UPI to a broader set of customers by encouraging early traction among new-to-credit users and customers beyond Tier I cities. By leveraging our digital onboarding and underwriting capabilities, we aim to provide seamless, responsible access to credit at scale.”
Kiwi Postpaid enables consumers to access credit lines of up to ₹50,000 through the Kiwi app and use them for everyday UPI payments across categories such as groceries, travel, dining and other daily expenses. The product, offered in partnership with YES BANK, is designed to help users access regulated credit while building and strengthening their credit profiles through timely repayment. Half of Kiwi Postpaid Users Are New to Credit cards, Expanding Access to Credit on UPI for India’s Next Generation of Consumers