Bengaluru : Hero MotoCorp, the world’s largest manufacturer of motorcycles and scooters, today announced the acceleration of its premium mobility strategy signalling a major strategic push into high-growth segments. Driven by strong FY’26 momentum, the Company is sharpening its focus on the premium segment through dedicated leadership, an expanding product portfolio, differentiated retail experiences and global partnerships.
The company also announced the appointment of Mr. Anuj Dua as Chief Business Officer – Premium Segment. An industry veteran with deep leadership experience across Hero MotoCorp, Royal Enfield, and Bajaj Auto, Anuj brings a proven track record in global product planning & strategy, brand building, and market expansion. In this new role, Anuj, will steer premiumization as a core growth pillar for the company – driving portfolio expansion, strategic partnerships, exclusive retail experiences, and deeper rider engagement through community building, curated merchandise and riding events across premium, lifestyle and performance categories.
Hero MotoCorp continued to strengthen its premium portfolio during FY’26 with the launch of multiple new products across motorcycles and scooters, including the Glamour X, Xtreme 125R, Xtreme 250R, Xoom 160, XPulse 210 and the Harley-Davidson X440 T. The Company also expanded its exclusive Hero Premia retail and service network to more than 130 stores across India. Designed to deliver a differentiated buying and ownership experience, these premium retail outlets, combining specialised sales consultants and personalised after-sales support, will enable stronger customer engagement while supporting the growth of its expanding premium portfolio.
Commenting on the Company’s premium growth strategy, Dr. Pawan Munjal, Executive Chairman, Hero MotoCorp said, “The global mobility landscape is undergoing a significant transformation, led by rising consumer aspirations for premiumization including curated premium experiences. At Hero MotoCorp, we are responding to these transformative shifts with a future-focused strategy that combines innovation, design excellence, performance engineering and deeper customer engagement. Our expanding premium portfolio, retail transformation and motorsport initiatives are integral to this strategy, accelerating product innovation, strengthening brand aspiration, and reinforcing our position as a globally admired mobility brand which is proudly Made in India.”
Anchoring this technological shift is Hero MotoCorp’s flagship “Garden Factory” in Neemrana, Rajasthan. Combining automated manufacturing, digital quality control, and sustainable operations, this state-of-the-art facility is setting new benchmarks in precision engineering and operational excellence. The Company intends to progressively scale these capabilities across its manufacturing footprint.
The Company is also progressively integrating connected technologies, intelligent rider interfaces and advanced electronic architecture across its premium portfolio. With built in Over-the-Air (OTA) updates and next-generation rider assistance technologies, Hero MotoCorp is committed to deliver safer, smarter and continuously evolving mobility experiences.
Additionally, Hero MotoSports continues to act as a strategic catalyst for product and performance development. Lessons learned under the extreme demands of racing are translated into advancements in chassis dynamics, electronic rider aids, powertrain performance, and durability, accelerating the development of technologies across the broader commercial portfolio.