New Delhi : Humuss Beauty, the vegan and barrier-first skincare brand, is witnessing strong momentum in Punjab months after its launch in March 2026. The growing response from consumers across the state has positioned Punjab among the brand’s key growth markets.
Founded with the vision of offering skincare that prioritizes skin health, hydration, and barrier support, Humuss Beauty entered the Indian market to cater to consumers seeking effective formulations backed by ingredients for everyday skincare needs. The brand’s portfolio includes products such as the Berry Breeze Face Wash, Sun-Sational SPF 50 Sunscreen, Hello Hydration Moisturiser, Glow O’ Clock Niacinamide Serum, Moon Kissed Retinol Serum, and Saffron Rush Anti-Aging Night Cream.
Since its launch, the brand has observed encouraging demand from regions across the country, with Punjab emerging as a standout market. This growing response from consumers highlights increasing awareness around ingredients such as niacinamide, ceramides, retinol, saffron extract and antioxidant-rich botanicals, which are becoming key considerations in skincare purchasing decisions.
Commenting on the trend, Prabal Bhatia, Founder of Humuss Beauty, said: “The strong response from Punjab has exceeded our expectations and highlights the region’s growing preference for quality skincare products backed by effective ingredients. As we continue to expand our presence in India, Punjab remains an important market for us. We are encouraged by the trust consumers have placed in our brand and remain committed to delivering effective, barrier-supportive skincare solutions that address evolving consumer needs.”
As part of its continued focus on strengthening its presence in Punjab, Humuss Beauty is also participating in Garden of Eden, a premium lifestyle exhibition being held on 5–6 August 2026 in Ludhiana. The exhibition will provide the brand with an opportunity to showcase its complete skincare portfolio, engage directly with consumers, and connect with potential retail and business partners as it continues to expand its footprint in the region.
The Humuss Beauty products are vegan, cruelty-free, and formulated without harsh chemicals, with a focus on supporting the skin barrier and maintaining long-term skin health. The brand’s philosophy of combining efficacy-driven ingredients with simplified skincare routines has resonated with consumers looking for practical and trustworthy skincare solutions.
With consumer demand continuing to rise, Humuss Beauty sees Punjab as a strategic growth market and plans to further engage with customers in the region as part of its expansion journey in India.