From luxury retreats to lifestyle hotspots and hotels that elevate the everyday essentials, Hyatt invites guests to explore its diverse portfolio of brands across the Asia Pacific region and be rewarded along the way.
Through the World of Hyatt Brand Explorer Award, members can earn one Free Night Award at a Category 1–4 hotel for every five different Hyatt brands they experience. Members can continue exploring and earning, with an additional Free Night Award available for every five unique Hyatt brands stayed at over the lifetime of their membership.
“The Brand Explorer Award is unique to the World of Hyatt program and is designed to reward guests as they discover the breadth of experiences across our brands. Whether traveling for leisure, business, or special occasions, guests can explore 36 unique brands under World of Hyatt, including 17 in the Asia Pacific region, catering to different travel needs and preferences,” said Tammy Ng, Vice President of Brand & Marketing, Hyatt Asia Pacific.
A Stay for Every Mood & Occasion
Hyatt’s Luxury portfolio offers exceptional experiences tailored to discerning travelers. Park Hyatt hotels present refined, residentially inspired elegance through architecture, housed world-class art, and curated immersive culinary experiences, all complemented by an intuitively personalized level of service. Alila hotels and resorts invite travelers to discover a more connected world through cultural and environmental immersion, enriching experiences, and holistic wellbeing. The Unbound Collection by Hyatt hotels are more than a compilation of independent, one-of-a-kind hotels, a thoughtful curation of stories worth collecting, whether a modern marvel, a historic gem, or a revitalizing retreat.
For travelers seeking immersive and culturally rich stays, Hyatt’s lifestyle brands present distinctive experiences inspired by local culture, creativity, and community. Andaz hotels are grounded in local surroundings and infused with local culture, designed for those with a global sensibility. Thompson Hotels are a sophisticated home base when travelling, featuring classics done with a refined sensibility and sense of style housed in an environment where culture thrives. The Standard hotels are culturally driven, known for entertainment, bold design, and convention-defying experiences to be “anything but” standard. The StandardX brand distills The Standard’s signature edge into an uncomplicated, cool hotel experience. The collection of independent JdV by Hyatt hotels is true to its namesake, joie de vivre. The properties are vibrant reflections of their surroundings, inviting guests to embrace discovery in their travels.
The Classics portfolio delivers trusted hospitality for a wide range of travel occasions, combining thoughtful service, contemporary comfort, and memorable experiences in sought-after destinations around the world. Grand Hyatt hotels bring people together through major gateway cities and resort destinations, each offering first-class accommodation, inventive dining, wellness amenities and exceptional spaces for business and celebration. Hyatt Regency properties bring people together through open, welcoming spaces and enriching experiences. The hotels and resorts deliver memorable celebrations, effortless relaxation, notable dining, and expert meetings for guests across generations and cultures. Hyatt Centric hotels are designed for exploration and discovery. Each hotel has streamlined contemporary rooms, vibrant social spaces, locally inspired dining, and expert local insight to help guests experience the best of the destination.
Designed with guest flexibility, convenience, and comfort in mind, Hyatt’s select-service brands, deliver seamless stays with practical amenities tailored to the needs of modern travelers.
Caption by Hyatt hotels are programmed to reflect each destination and its community. At the heart of each hotel is the Talk Shop: an all-day spot where guests can eat, drink, get some work done, hang out with friends, or just chill. The Unscripted by Hyatt brand was created for travelers who appreciate the essentials and love discovering the unexpected. They are a collection of independent hotels each with its own personality and local flavor, catering to those who prefer spontaneity and flexibility. Hyatt Place hotels combine style, innovation and 24/7 conveniences to create an easy to navigate experience for today’s multi-tasking traveler. Guests can look forward to guestrooms featuring distinct zones for sleep, work and play, and free flowing social spaces for seamless transitions from work to relaxation. Hyatt House properties welcome those seeking spacious and well-equipped living accommodations with everything they need and more for a short-or-long-term stay. The brand delivers home-like amenities with purposeful service and contemporary spaces. The UrCove brand is built specifically to meet preferences and growing expectations in Mainland China for a seamless, comfortable and premium travel experience for both business and leisure.
The Brand Explorer Campaign is designed to inspire World of Hyatt members and frequent travelers to experience more of Hyatt across Asia Pacific, including destinations in Hong Kong, Korea, Japan, Australia, Mainland China, India, and beyond.
As travelers discover more ways to stay with Hyatt, every eligible stay at a new Hyatt brand brings World of Hyatt members one step closer to unlocking a Free Night Award. From now until August 17, 2026, World of Hyatt members can also enjoy discounts of up to 20% on club and suite rooms, and up to 15% on standard rooms at Hyatt Asia Pacific hotels, making now the perfect time to begin exploring.
For more information on savings, visit https://www.hyatt.com/en-US/promo/save-asia-pacific
For more information on the Brand Explorer Award, visit Hyatt.com/asiabrandexplorer.
Find images available here.
See the appendix for inspiration on where to explore next.
About World of Hyatt
World of Hyatt is Hyatt’s award-winning guest loyalty program uniting participating locations in Hyatt’s Luxury Portfolio, including Park Hyatt®, Alila®, Miraval®, Impression by Secrets, and The Unbound Collection by Hyatt®; the Lifestyle Portfolio, including Andaz®, Thompson Hotels®, The Standard®, Dream® Hotels, The StandardX, Breathless Resorts & Spas®, JdV by Hyatt®, Bunckhouse® Hotels and Me and All Hotels; the Inclusive Collection, including Zoëtry® Wellness & Spa Resorts , Hyatt Ziva®, Hyatt Zilara®, Secrets® Resorts & Spas, Dreams® Resorts & Spas, Hyatt Vivid Hotels & Resorts, Sunscape® Resorts & Spas and Alua Hotels & Resorts®; the Classics Portfolio, including Grand Hyatt®, Hyatt Regency®, Destination by Hyatt®, Hyatt Centric®, Hyatt Vacation Club®, and Hyatt®; and the Essentials Portfolio, including Caption by Hyatt®, Hyatt Place®, Hyatt House®, Hyatt Studios, and UrCove. Members who book directly through Hyatt channels can enjoy personalized care and access to distinct benefits including Guest of Honor, confirmed suite upgrades at time of booking, diverse wellbeing offerings, digital key, and exclusive member rates. With 58 million members and counting, World of Hyatt offers a variety of ways to earn and redeem points for hotel stays, dining and spa services, wellbeing focused experiences through the FIND platform; as well as the benefits of Hyatt’s strategic loyalty collaboration with American Airlines AAdvantage®. Travelers can enroll for free at hyatt.com, download the World of Hyatt app for android and IOS devices and connect with World of Hyatt on Facebook, Instagram, TikTok and X.
About Hyatt Hotels Corporation
Hyatt Hotels Corporation, headquartered in Chicago, is a leading global hospitality company guided by its purpose – to care for people so they can be their best. As of March 31, 2026, the Company’s portfolio included more than 1,500 hotels and all-inclusive properties in 83 countries across six continents. The Company’s offering includes brands in the Luxury Portfolio, including Park Hyatt®, Alila®, Miraval®, Impression by Secrets, and The Unbound Collection by Hyatt®; the Lifestyle Portfolio, including Andaz®, Thompson Hotels®, The Standard®, Dream® Hotels, The StandardX®, Breathless Resorts & Spas®, JdV by Hyatt®, Bunkhouse® Hotels, and Me and All Hotels; the Inclusive Collection, including Zoëtry® Wellness & Spa Resorts, Hyatt Ziva®, Hyatt Zilara®, Secrets® Resorts & Spas, Dreams® Resorts & Spas, Hyatt Vivid® Hotels & Resorts, Bahia Principe Hotels & Resorts, Alua Hotels & Resorts®, and Sunscape® Resorts & Spas; the Classics Portfolio, including Grand Hyatt®, Hyatt Regency®, Destination by Hyatt®, Hyatt Centric®, Hyatt Vacation Club®, and Hyatt®; and the Essentials Portfolio, including Caption by Hyatt®, Unscripted by Hyatt, Hyatt Place®, Hyatt House®, Hyatt Studios®, Hyatt Select, and UrCove. Subsidiaries of the Company operate the World of Hyatt® loyalty program, ALG Vacations®, Mr & Mrs Smith, Unlimited Vacation Club®, Amstar® DMC destination management services, and Trisept Solutions® technology services. For more information, please visit www.hyatt.com.
Appendix:
Inspiration for where to go next:
• Grand Hyatt Hong Kong – A landmark luxury hotel on Victoria Harbour, renowned for its award-winning dining, wellness facilities, and prime location in the heart of the city.
• Grand Hyatt Seoul – Nestled on the slopes of Namsan Mountain, offering panoramic city views and a tranquil retreat close to Seoul’s vibrant attractions.
• Grand Hyatt Mumbai – A contemporary urban resort featuring expansive event spaces, diverse dining experiences, and convenient access to the city’s business and entertainment districts.
• Hyatt Regency Sydney – Australia’s largest premium hotel, ideally located on Darling Harbour with easy access to the city’s top attractions.
• Hyatt Regency Beijing Wangjing – A stylish urban retreat in Beijing’s dynamic Wangjing district, blending contemporary design with convenient connectivity.
• Hyatt Centric Ginza Tokyo – A chic, design-forward hotel in Tokyo’s iconic Ginza district, surrounded by world-class shopping, dining, and culture.
• Hyatt Centric Melbourne – A contemporary lifestyle hotel that places guests within easy reach of Melbourne’s celebrated laneways, arts scene, and waterfront precincts.
• Hyatt Place Shenzhen Dongmen – Conveniently located in one of Shenzhen’s busiest commercial and shopping districts, ideal for both business and leisure travelers.
• Hyatt Place Kyoto – A modern and comfortable base for exploring Kyoto’s rich cultural heritage, historic landmarks, and vibrant local neighborhoods.