Every year, International Tequila Day on 24th July celebrates one of the world’s most iconic spirits. But beyond the bottle of tequila lies the ingredient that has shaped its identity for centuries agave. As global interest in premium spirits continues to evolve, the spotlight is gradually shifting from tequila alone to the versatility, craftsmanship, and character of the agave plant itself.
Indian consumers are increasingly embracing premium spirits with distinctive origins and flavour profiles, moving beyond traditional categories in search of more exploratory drinking experiences. Alongside this shift, agave is emerging as a category of growing interest, driven by its versatility in cocktails, approachable flavour profile, and the wider global appreciation for agave-based spirits.
Reflecting this growing curiosity is Gracia Viva Agave Gracia is the first flavoured Agave brand in the country, a premium agave spirit from Goa-based Kantala Spirits.Rather than replicating the conventional tequila narrative, the brand presents agave through a contemporary, flavour-led approach designed for Indian consumers. Available in expressions such as Wildly Raw, Passion Fruit, Yuzzu, and Blueberry, Gracia Viva Agave offers a modern interpretation of the spirit that can be enjoyed neat, over ice, or in cocktails.
The brand represents a broader evolution within India’s premium beverage landscape, where consumers are increasingly seeking products that combine provenance with accessibility. By focusing on flavour-forward expressions and contemporary drinking occasions, Gracia Viva Agave introduces agave as a spirit that extends beyond celebrations and shots, finding a place in home entertaining, casual gatherings, and modern cocktail culture.
Crafted in Goa, Gracia Viva Agave draws inspiration from a cherished family legacy while reflecting Kantala Spirits’ vision of introducing globally inspired spirits through an Indian lens. The brand is part of a growing movement that celebrates craftsmanship, authenticity, and the discovery of emerging spirit categories.
This International Tequila Day, the occasion serves not only as a celebration of tequila but also as an invitation to appreciate the agave plant that lies at the heart of one of the world’s most influential spirit traditions. As Indian consumers continue to explore premium drinking experiences, agave is steadily carving out a place of its own one defined by flavour, versatility, and curiosity.
For more information:
Pricing: Gracia Viva Agave is priced at Rs. 2100 per bottle
Website: https://www.drinkgracia.com