MUMBAI : JLL, a leading global commercial real estate and investment management firm, unveiled a landmark brand activation that projects the company’s identity across Mumbai’s Bandra-Worli Sea Link. The activation signals JLL’s deepening commitment to India’s dynamic commercial real estate market.
Following high-profile campaigns in New York and London, this initiative represents JLL’s first major brand initiative in India. It reaffirms the firm’s global growth strategy to drive market differentiation and deliver long-term competitive value. The timing is deliberate: India has rapidly emerged as a core operating base for global companies, with many multinational firms now locating their second-largest real estate portfolios and workforces in the country.
Radha Dhir, Chief Executive Officer, India, JLL said, “As India drives the next decade of global business expansion, real estate decisions have become pivotal to corporate growth. At JLL, we empower clients through this transition by pairing the industry’s best talent with our unified global platform, AI capabilities, and rich data. The Bandra-Worli Sea Link connects Mumbai and keeps it moving, and that is what we do for our clients. With over 18,000 exceptional professionals in India behind them, we help clients see a brighter way and make real estate their competitive advantage.”
To visually capture this narrative of progress and infrastructure scale, JLL selected Mumbai’s most recognisable landmark to bring its brand message to life.
Siddharth Taparia, Global Chief Marketing Officer, JLL said, “The Bandra-Worli Sea Link represents connection, progress, and infrastructure at scale; exactly what we deliver for our clients every day. This activation brings that journey to life by focusing on our core strengths: delivering clarity through intelligence, certainty through execution, and confidence through trust. These principles anchor our global Accelerate 2030 strategy, and bringing this activation to Mumbai shows how we turn that global vision into local momentum.”
This launch is a milestone in JLL’s global brand journey, bridging previous major activations in New York and London with India’s economic momentum. As multinational corporations establish Global Capability Centres (GCCs) and domestic enterprises scale, India has become a primary stage where the future of work is being written.
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