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jUMPP strengthens product suite with IRDAI-approved insurance offering

New Delhi  — jUMPP, India’s first AI-powered conversational fintech app focused on simplifying investing and wealth creation for new-age Indian users, has received regulatory approval from the Insurance Regulatory and Development Authority of India (IRDAI) to distribute insurance products through its platform. The development marks jUMPP’s entry into the insurance space as the company takes its next step towards building a more integrated financial services ecosystem.

Launched in 2025, jUMPP has been focused on building accessible and intuitive financial products tailored for digitally native users. With insurance now being added to the platform roadmap, the company aims to gradually expand beyond investments into a broader financial experience spanning wealth creation, protection, and lending in the foreseeable future.

India is on track to become the world’s fastest-growing major insurance market, with premiums set to grow at 6.9% annually through 2030. To enable this growth across Bharat, jUMPP plans to introduce insurance offerings across categories such as health, life, motor, business, and home insurance through partnerships with leading insurers. The company also intends to build a fully digital insurance journey within the platform, enabling users to discover, purchase, manage, and service policies seamlessly through the app.

Speaking on the announcement, Sarvjeet Singh Virk, Founder and CEO jUMPP, said, “As financial behaviour evolves, users today are increasingly looking for platforms that can simplify different aspects of their financial lives in one place. Insurance is a natural extension of that journey. Our focus will be on leveraging agentic AI to analyse each user’s unique profile and needs, recommending insurance products that are personalised, unbiased, and conversational because we believe every Indian deserves coverage that truly fits their life.”

The move comes at a time when digital adoption across financial services continues to accelerate in India, with users increasingly seeking unified platforms that simplify multiple financial needs within a single experience. For jUMPP, insurance represents an important addition to its broader long-term vision of building a modern, technology-led financial platform designed for India’s next generation of users.

While the company is currently focused on rolling out its initial insurance offerings, jUMPP plans to continue expanding its product stack over time as part of its larger roadmap towards becoming a hyper personalised, vernacular led conversational finance buddy.

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