Mumbai : Lenskart, one of India’s leading eyewear brands, unveiled Lenskart evolv, its first concept flagship store in India, at Worli, Mumbai, in the presence of its Chairman and Chief Executive Officer – Peyush Bansal. Marking the beginning of a new chapter for the brand, Lenskart evolv reimagines traditional eyewear retail, bringing together design, technology, fashion and culture in an immersive environment where eyewear becomes an expression of personal style and creative identity.
Built around the philosophy of “Vision Beyond Retail,” Lenskart evolv is first-of-its-kind concept flagship store in India, introducing a distinctive retail concept which is set to pave the way for a limited collection of more such exclusive stores in the future. Featuring a futuristic, chrome-finished aesthetic, the store is designed to transform the retail journey into an experience of discovery, inviting customers to engage with eyewear beyond its functional purpose and see it as a medium of self-expression and contemporary culture.
Peyush Bansal, Chairman and CEO, Lenskart said: “We believe the future of eyewear will be shaped not just by the products we create, but by how people discover, experience and connect with them. At Lenskart, technology has always been central to reimagining what’s possible in eyewear, and with Lenskart evolv, we are extending that thinking to the retail experience itself. We want to challenge the conventional boundaries of the category, bringing together design, culture and technology to make eyewear a more expressive and immersive experience. As the first expression of a broader vision for concept eyewear retail, Lenskart evolv reflects our belief that there is an opportunity to fundamentally rethink what an eyewear destination can be.”
Lenskart evolv reflects the brand’s ambition to rethink what an eyewear flagship can offer beyond the product itself. By making the store environment an integral part of the customer journey, the concept explores new possibilities for physical retail in a category traditionally centred on product selection and purchase.
Lenskart evolv brings the future of eyewear retail to life through a connected experience that pairs AI-assisted eye testing and remote optometrist consultations with a digital shopping assistant for exploring the collection. Supported by intelligent store technologies, including Tango Eye, the journey makes discovering eyewear more intuitive, engaging and personal.
The launch was celebrated with an exclusive evening at the Worli store, attended by Peyush Bansal and guests from the fashion, media, creator and entrepreneurial communities . The evening brought the vision behind Lenskart evolv to life through a series of immersive experiences and interactive brand touchpoints, marking a significant moment in Lenskart’s evolving retail journey.
The evening extended Lenkskart evolv’s playful universe through a range of curated experiences, including a live window experience showcasing Lenskart eyewear, the Lenskart humanoid, an interactive Polaroid photo booth, personalised eyewear utility cases and engaging installations.
Lenskart evolv is located at Trade View Utopia City, Pandurang Budhkar Marg, Worli, Mumbai, and is now open to customers.
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