More than 750 marketing and product enthusiasts from 530+ top consumer brands across India gathered at MoEngage’s 3rd edition of the Bengaluru #GROWTH Summit!
The full-day event was brought to the audience in partnership with AWS, Karix, Shopify, Branch, and Snowflake and had over 40 eminent speakers in attendance!
With over 15 illustrious founders’ panels, fireside chats, and breakout panels comprising product and growth leaders, founders, and marketers, the event provided a thought-provoking discourse on driving sustainable growth, role of AI-enabled optimization and personalization on revenue metrics, along with expert insights on innovation coupled with real-world use cases and examples from top consumer brands in India.
In today’s macroeconomic environment, it’s becoming increasingly imperative for brands to drive meaningful customer engagement and optimize ROI while driving innovation. The 3 keynote sessions with leaders from Jio Platforms, Tata Digital, and JioMart set the discussion on innovation in motion.
Success stories and actionable strategies from leading brands like BigBasket, Ujjivan Small Finance Bank, South Indian Bank, Nykaa, Matrimony.com, Foundit (Monster.com), Wakefit, Unacademy, Groww, Flipkart Shopsy, and Landmark Group among others were crowd favorites.
The speaker lineup was just as star-studded, with the following in attendance:
- Anish Shah, President & Chief of Information Technology and Digital Platforms, Jio Platforms Ltd.
- Kiran Thomas, Chief Executive Officer, Jio Platforms Ltd.
- Pratik Pal, Chief Executive Officer, Tata Digital
- Sandeep Varaganti, Chief Executive Officer, JioMart (Reliance Retail)
- Yashwanth Kumar, Group President – Customer Loyalty & Analytics, Landmark Group
- Sriram Srinivasan, Chief Digital Officer, Ujjivan Small Finance Bank
- Priya Bellubbi, SVP – Customer Growth and Lifecycle Engagement, Nykaa
- Kaushik Chakraborty, SVP Digital, Tata Capital
- Saichithra Swaminathan, Chief Product Officer, Matrimony.com
- Ajay Dusane, Chief Growth Officer, Samco Securities
- Ved Prakash Yadav, Chief Growth Officer, Khatabook
- Vaibhav Vardhan, CEO and Co-Founder, Inc42
- Madhuvanthi Ananth, Senior Director – Head of Marketing, Growth & Customer Experience, Flipkart Shopsy
- Abhyudaya Rana, VP and Chief of Staff, CTO’s Office, Unacademy
- Varun Gupta, VP – Strategy and Operations, Groww
- Sumanta Sengupta, VP Marketing, Gameskraft
- Ramesh KP, Head – Digital and Business Marketing, South Indian Bank
- Nitin Khanna, AVP Marketing, Acko
- Vidisha Debsarkar, Director – Growth & Retention, Foundit (Monster.com)
- Savijeet Singh, Head of Digital Marketing, Wakefit
During the event, MoEngage also announced a new array of products to empower brands to connect their data seamlessly across their tech stack and create experiences that customers will love!
- Outbound Segment Sync feature was an announcement that enables brands to leverage MoEngage’s powerful segmentation combined with other tech stack tools. Thus eliminating data silos and strengthening omnichannel customer experiences. In addition to outbound segment sync, MoEngage has also invested in automated S3 and SFTP imports that let enterprises automatically import data from their S3 and SFTP destinations.
- MoEngage also announced its partnership with Adobe Real-Time CDP which will power consumer brands to drive hyper-personalized customer engagement.
- A new and improved version of On-Site Messaging – On-Site Messaging Pro, complete with a next-gen editor for a creative marketer, with over 50 templates for every use case, and 30+ elements to customize and create engaging pop-ups that will drive new product discovery, promote customer retention, and improve conversions, thus driving revenue growth.
- Added more power to fan-favorite MoEngage Flows with two significant updates that help analyze and debug customer journeys on-the-go, while effortlessly making edits to achieve desired outcomes.
Flows Visualization will help marketers follow the customers’ journey and witness first-hand the reasons for low conversions or insufficient engagement rather than making assumptions. Marketers can check Flow settings like entry criteria, triggers, and scheduling to ensure if they’re working as expected and debug on the go.
Flows Versioning allows marketers to optimize existing versions of customer journeys for desired goals. They can increase their efficiency by experimenting with multiple customer journeys and decluttering the whole process.
“We at MoEngage have always strived to foster a community of experts and like-minded professionals; where they can network, share knowledge, learn from each other’s real-world use cases, and emulate those learnings to drive business growth. This overwhelmingly positive response we received for this edition of #GROWTH Summit, Bengaluru, is a testimony to our continued effort of building this community. We’re also pleased to announce the launch of our brand new and updated functionalities which will help consumer brands drive growth sustainably’, said Raviteja Dodda, CEO, MoEngage.