Mumbai: Practus, a leading ROI-driven business consulting firm, and Pathsetter AI, a next-gen AI transformation company, have jointly released a groundbreaking whitepaper titled “The Future of Enterprise Intelligence: Integrating GenAI for Competitive Advantage”. This timely research provides a strategic roadmap for how enterprises can harness Generative AI (Gen AI) to transform decision-making, boost performance, and create measurable business value.
With decision cycles shrinking and data values exploding, traditional Business Intelligence (BI) systems are no longer sufficient. The whitepaper explores how Gen AI, embedded within a broader Enterprise Intelligence (EI) framework, enables real-time, predictive, and outcome-driven decision-making across key business functions—from finance and operations to customer experience and compliance.
“Enterprise Intelligence is about turning insight into action, faster, smarter and with tangible impact” said Deepak Narayanan, Founder & CEO of Practus. “Gen AI isn’t just about automating reports. It’s about engineering better decisions at scale. As this paper shows, the winners in this new era will be those who shift from dashboards to direction—from pilots to performance. At Practus, we see Gen AI as a strategic enabler of ROI, not a science experiment.”
The whitepaper combines market insights, real-world case studies, and a practical Gen AI maturity model. Highlights include:
67% reduction in manual customer support interventions
Up to 30% faster content production time
15-25% improvement in customer satisfaction scores
Forecast accuracy exceeding 90% using AI-powered models
The whitepaper also introduces a shift toward “Outcomes as a Service” (OaaS) – a new model where Gen AI solutions are tied to measurable business KPIs like cost savings, margin improvements, and faster time-to-insight. It serves as both a blueprint and a call to action for enterprises ready to move from experimentation to execution.