Hyderabad: Pernod Ricard India announces the launch of its newest product: Royal Stag Barrel Select Premier Whisky. Designed for the discerning few who seek distinction and depth in every sip, this new expression is a testament to the brand’s relentless pursuit of excellence and commitment to innovation in Indian whisky.
The new product features a tall, sleek bottle that exudes elegance, complemented by a premium clear-on-clear label — a first in the category. Endorsed by Master Blender Kevin Balmforth, the new whisky underscores authenticity and expertise.
Crafted with the assurance of the Triple Select Promise, Royal Stag Barrel Select Premier Whisky brings together three superior product attributes: Select Indian grain spirits, Select Scotch malts maturated in Select American oak barrels. The result is a liquid that reflects the highest standards of craftsmanship and quality- a testament to the brand’s commitment to creating an exceptional blend for the discerning few.
This new launch aligns seamlessly with the brand’s enduring philosophy: “Crafted for the Select Few”. It represents individuals who, in their journey to success, consistently make thoughtful and informed choices, striving for refinement and distinction while rejecting mediocrity in favour of what truly reflects their values and aspirations.
Commenting on the new launch, Kartik Mohindra, Chief Marketing Officer, Pernod Ricard India, said, “The new Royal Stag Barrel Select Premier Whisky is a bold expression of discernment, authenticity, and a progressive spirit. With the Triple Select Promise at its core, this launch reaffirms our commitment to craftsmanship and differentiation at every step — from an exceptional blend to the innovative new premium design. It’s a tribute to those who make discerning choices and strive for distinction.”
The launch of Royal Stag Barrel Select Premier Whisky marks an important milestone in the company’s journey, meeting the aspirations of a growing segment of whisky consumers in India.