Goa: P&G India today unveiled P&G Loop – The Creator Collective, bringing its portfolio of brands across categories together in India for the first time. Hosted at Dome @ NSCI SVP, Mumbai, the two-day experience brings together over thousands of creators and cultural voices, alongside P&G’s global and India leadership, scientists, brand ambassadors and partners, for an immersive look at the science, consumer insights and innovation behind its products.
At P&G, innovation begins with a deep understanding of consumers and their evolving needs. Guided by the consumer-first belief, P&G Loop creates new opportunities for creators to engage with the science and thinking behind its products, helping make product innovations and their benefits more accessible and relatable to consumers. Through immersive brand worlds, expert-led conversations, interactive masterclasses and live demonstrations, the experience brings the stories behind everyday products to life.
The event also spotlights P&G’s iconic brands and the latest offerings, showcasing how consumer understanding, scientific expertise and continuous innovation come together to develop products that address real-life needs. Moving beyond conventional product showcases, P&G Loop offers creators an opportunity to explore the research, formulation science and the care that goes into bringing brands to life that are focused on improving everyday lives and meeting the unmet needs of consumers.
Kumar Venkatasubramanian, CEO, P&G India, said “At P&G, innovation begins with a deep understanding of consumers and a commitment to meeting their evolving needs. Guided by our consumer-first belief, we continuously bring together science, research and consumer insights to develop innovations that make a meaningful difference in people’s everyday lives. With P&G Loop – The Creator Collective, we are bringing our portfolio of brands together in India for the first time, creating a unique opportunity for creators to experience the science and thinking behind our products firsthand. We believe these interactions will spark new conversations, deepen understanding of our innovations and help bring the value of our brands closer to consumers.”
The experience features leaders from across P&G’s global and India businesses, including Freddy Bharucha, CEO – Beauty, P&G; Oya Öngör, President – IMETA; and David Khoo, Principal Scientist and Director of Scientific Communications at P&G’s Singapore Innovation Center, alongside P&G India leadership. Their participation brings diverse perspectives on consumer understanding, scientific innovation and the thinking that goes into developing products for everyday needs.
Brand ambassadors Rashmika Mandanna (Whisper), Prajakta Koli (Venus) and brought the ethos of their respective brands and their consumer promises to life, translating product benefits and brand values into relatable consumer conversations.
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