PVR INOX, India’s largest and most premium cinema exhibition company, today announced the launch of its much-awaited summer campaign, “Summer Moviecation” a six-week initiative running until June 30, 2026, positioned as a joyful summer outing for families, friends, and movie lovers across the country entertainment escape right within their home cities.
Curated as a celebration of the season, Summer Moviecation brings together an exciting line-up of Indian and international films across genres, creating a vibrant big-screen destination for audiences this summer. From highly anticipated titles like Drishyam 3, The Mandalorian and Grogu, Peddi, Masters of the Universe, Hai Jawani Toh Ishq Hona Hai, Disclosure Day, Cocktail 2, Toy Story 5, Supergirl and Welcome to the Jungle, the campaign promises audiences a diverse and immersive cinematic journey throughout the holiday season.
It is more than just a movie outing, the initiative transforms every cinema visit into a complete summer experience – one that feels relaxed, entertaining, and memorable. With specially curated ticket-and-food bundles, seasonal offers, and the joy of shared movie moments, Summer Moviecation encourages families, friends, and movie lovers to rediscover the magic of watching films together on the big screen.
At its heart, Summer Moviecation reflects PVR INOX’s belief in the enduring appeal of the theatrical experience bringing together stories, spectacle, and social connection in a way that feels fresh, immersive, and distinctly rewarding for audiences across cities this summer season.
Commenting on the launch of the campaign, Mr. Gautam Dutta, CEO – Revenue & Operations, PVR INOX Ltd, said, “Summer is a time for families and friends to come together and create memorable shared experiences. With ‘Summer Moviecation’, we are building on the growing preference for accessible, community-led entertainment and experiences closer to home. At a time when travel and leisure costs continue to rise, PVR INOX remains committed to offering premium cinematic experiences at compelling value. Through a strong blockbuster line-up, curated Ticket + Food bundles, and world-class viewing experiences, we are bringing audiences an exciting and affordable summer escape within their own cities. The campaign also resonates with the broader national sentiment around discovering and celebrating local experiences, while continuing to reinforce the enduring magic of the big screen.”
The “Summer Moviecation” digital campaign went live today across all PVR INOX social media channels and can be viewed here: https://www.youtube.com/watch?v=ov_tOOiB32w. Moviegoers can unlock and book these exclusive value bundles through the PVR or INOX mobile apps, website, or directly at the box office of participating cinemas.