ReadyAssist, India’s leading vehicle assistance and service platform, has launched a nationwide sustainability campaign on the occasion of World Environment Day, bringing together its network of more than 11,000 service providers to drive community-led tree plantation and environmental stewardship across India. Through the campaign, service providers across cities, towns and local communities are being encouraged to plant trees, support their growth through regular maintenance, and contribute to creating greener neighbourhoods.
Unlike conventional plantation drives that often focus on one-time activities, the campaign places equal emphasis on long-term care and survival of saplings. By encouraging continued maintenance and community ownership, the initiative aims to create measurable environmental impact while fostering a culture of sustainability at the grassroots level.
The campaign is being implemented through Mec+, ReadyAssist’s dedicated platform for service providers. As part of the initiative, the company has expanded its Mec+ Rewards Program to recognise environmental contributions alongside service excellence. Participating service providers can earn additional reward points for verified tree plantation and maintenance activities, creating a structured framework that encourages sustained participation.
Commenting on the initiative, Varun R, Head of Marketing, ReadyAssist, said, “Environmental responsibility becomes far more meaningful when it is woven into everyday actions. Businesses today have an opportunity to create impact not only through dedicated sustainability programmes but also by enabling the communities connected to them to participate in positive change. Through this campaign, and in collaboration with our Vendor Relationship Management Team, we aim to inspire collective action, encourage environmental awareness, and create a platform where every small contribution helps build greener and more sustainable communities.”
Adding further, Nickhel Somaiah, Head of Vendor Relationship Management, ReadyAssist, said, “Our service providers are deeply rooted in local neighbourhoods and interact with communities every day. We are empowering our service network to actively participate in creating greener surroundings while fostering a stronger sense of ownership and responsibility towards the environment. By engaging our partners in this effort, we are strengthening community connections and driving meaningful environmental impact together.”
With a service network that extends deep into communities across India, ReadyAssist is uniquely positioned to translate environmental intent into local action. Through this campaign, the company aims to build a large-scale movement that combines sustainability, community participation and long-term environmental responsibility, demonstrating how business ecosystems can contribute meaningfully to creating greener and more resilient communities.