Mumbai : As hotels increasingly look to artificial intelligence and real-time data to make faster pricing and revenue decisions, Sciative Solutions has appointed Dr. Sanjay Sethi, former Managing Director & CEO of Chalet Hotels Limited, to its Advisory Board as the company prepares to take its AI-powered hotel revenue management platform, ZettaRMS.ai, into international hospitality markets.
The appointment comes as Sciative builds on ZettaRMS.ai’s growing presence in India, where the platform is already used by 500+ hotels to respond to changing demand, occupancy, competitor pricing and booking patterns. The company is now targeting 5,000+ hotels across India, MENA, Europe and the US over the next three years.
At the heart of ZettaRMS.ai is a shift from periodic revenue forecasting to continuous pricing intelligence. Its intraday “Nowcast” capability recalibrates demand based on changing market conditions, while autonomous AI agents can push pricing decisions to a hotel’s PMS and channel managers at hourly intervals. An integrated rate-shopping engine monitors competitor pricing in real time, allowing hotels to respond faster to changes in demand, booking pace, occupancy and market rates.
“We have validated ZettaRMS.ai in the Indian hospitality market and are now ready to take the platform to a much larger global opportunity. Our ambition is to reach 5000 hotels globally, and Dr. Sethi’s experience of building and operating large hospitality businesses will be invaluable as we scale,” said Dr. Anshu Jalora, Founder & Chief of Product & Technology, Sciative Solutions.
ZettaRMS.ai builds on Sciative’s decade-long expertise in pricing intelligence, developed across highly dynamic and competitive sectors. Sciative’s technology platforms process more than 7 billion data points daily, with its pricing capabilities having been deployed across travel, retail, quick commerce and other enterprise businesses.
This experience forms the technology foundation for ZettaRMS.ai, which applies the same principles of data-led pricing to one of hospitality’s most dynamic variables: the price of a hotel room.
Unlike conventional revenue management approaches that rely heavily on periodic forecasts and manual intervention, ZettaRMS.ai is designed to enable continuous, data-led decision-making. The platform combines demand forecasting, competitor intelligence and automated pricing recommendations to help revenue teams identify and respond to market changes throughout the day.
“Pricing is where a hotel’s strategy meets reality every single day, and too few in our industry treat it with the rigour it deserves. What drew me to Sciative is that they’ve built pricing into a discipline – data-led, defensible, and built for how guests actually book today. I’m advising because I believe this is where the next real gains in the business will come from. I look forward to helping the team sharpen its market thinking and reach the operators who stand to gain the most.” said Dr. Sanjay Sethi, Director and Former MD & CEO, Chalet Hotels Ltd.
Dr. Sethi brings extensive experience across hospitality and real estate to Sciative’s global expansion plans. He co-founded Keys Hotels & Resorts in 2006 and subsequently served as MD & CEO of Chalet Hotels, where he led the company through its 2019 IPO and its subsequent growth.
His experience spans hotel operations, development, ownership, investment and strategic growth, bringing an operator’s perspective to Sciative as it expands ZettaRMS.ai into international markets.
For Sciative, the advisory appointment is intended to bridge the gap between cutting-edge hospitality technology with long term commercial strategy, as the company looks to work with hoteliers across different markets and hotel ecosystems.
Vijeta Soni, Co-Founder & CEO, Sciative Solutions, said, “Hospitality is one of the world’s most dynamic pricing environments. Our next phase is about taking the capabilities we have built in India to international hotel markets. Dr. Sethi brings the industry perspective and operator experience that will help us accelerate that journey.”
ZettaRMS.ai currently combines intraday demand forecasting, automated pricing recommendations and real-time competitor rate monitoring, with its technology architecture designed to enable faster pricing decisions across hotel operations.
The platform is ISO 27001:2022 and SOC 2 Type II certified and is already being used by hotel brands in India and abroad. The company’s broader expertise in pricing intelligence and AI is now being channelled into building ZettaRMS.ai as a global hospitality revenue management platform.
The addition of Dr. Sethi to the Advisory Board marks the next phase of that journey of bringing together Sciative’s technology and pricing expertise with decades of hospitality operating experience as the company looks to take its revenue management capabilities beyond India.