Rourkela: Stepping into Rourkela at one of the most meaningful moments of the year, Senco Gold & Diamonds marks the grand opening of its first store in the city ahead of Akshaya Tritiya, India’s most auspicious occasion for buying gold. With a legacy of 87 years in fine jewellery craftsmanship, the brand brings Rourkela not only a wider selection of designs but also the reassurance of enduring trust, integrity, and design excellence. As families prepare for the festive season, the store offers a refined destination that beautifully blends tradition, modernity, and the dependable quality Senco is known for.
The launch was celebrated in style, with Mr. Suvankar Sen, MD & Founder; and actor Bhumi Pednekar, who added a touch of festive sparkle to the occasion with her presence.
Designed as a modern jewellery destination, the expansive 5,000 sq. ft. store spans two floors and showcases Senco’s signature craftsmanship across gold, diamond, and platinum collections. From heirloom-inspired designs to sleek contemporary creations, the store delivers an elevated and immersive retail experience, perfectly timed for the season when shoppers look for jewellery that symbolises prosperity, celebration, and new beginnings.
Senco has unveiled its latest antique jewellery collection, thoughtfully crafted to resonate with the region’s cultural aesthetic, marking a special highlight at the store. The store showcases some of Senco’s most cherished collections, reflecting the brand’s distinctive design language and commitment to fine craftsmanship. Bringing together the charm of traditional karigari with contemporary design sensibilities, the curation strikes an effortless balance between heritage and modern style. From everyday essentials and festive gold to high-polish diamonds and handcrafted statement pieces, the store offers a thoughtfully curated selection that honours India’s rich legacy while seamlessly aligning with modern elegance.
Speaking at the launch, actor Bhumi Pednekar said, “I’ve always loved how Senco creates jewellery that feels effortless yet striking. There’s a warmth and authenticity in their pieces that I really connect with, because you can see the heart, the craft, and the story behind every design. With Akshaya Tritiya coming up, it feels even more special to be here today, this is such a meaningful time for families to bring home jewellery that symbolise prosperity and new beginnings. I’m excited for Rourkela to experience jewellery that not only looks beautiful but also feels personal and purposeful.”
Speaking at the launch, Suvankar Sen, MD & CEO, Senco Gold & Diamonds, said, “Rourkela represents a promising market with a deep cultural and emotional connection to jewellery, especially during auspicious occasions like Akshaya Tritiya. As we continue expanding across India, our focus remains on exceptional product quality, design excellence, and a customer-first retail experience. Having Bhumi with us today adds an extra layer of meaning; her grounded, conscious, and contemporary style reflects the very values Senco stands for, values shaped by an 87-year legacy of trust and craftsmanship.”
Joita Sen, Director, Head of Marketing and Designs, added, “Opening in Rourkela ahead of Akshaya Tritiya makes this moment truly special for us. Eastern India has always been integral to Senco’s journey, and with this store, we are bringing our heritage of trust, quality, and design innovation even closer to customers here. Our aim is to offer a seamless, modern, and warm retail experience that matches the evolving aspirations of the city.”
Strategically located in Udit Nagar, the store is poised to become a key jewellery destination for shoppers in Rourkela, blending Senco’s rich heritage with a contemporary, welcoming retail environment at the perfect time for festive buying.
With this launch, Senco continues to strengthen its presence in Maharashtra, expanding its reach across key cities and bringing its signature craftsmanship to a wider audience
Address:
Ground & 1st Floor, Hotel Green Apple
Plot No – 172/1522 189/1589 190/272
Main Rd, Daily Market, Udit Nagar
Rourkela, Odisha 769001
About Senco Gold&Diamonds:
Senco Gold Ltd. (Senco) is a leading pan-India jewellery retailer with a rich legacy of 87 years and is the largest jewellery retailer in Eastern India by number of showrooms. The brand has been recognised as the 2nd Most Trusted Jewellery Brand by TRA for the fourth consecutive year and was also ranked among the Most Desired Jewellery Brands by TRA in 2024, outperforming several industry peers.
Senco’s trailing twelve-month sales reached approximately ₹6,800 crore, demonstrating consistent year-on-year growth and reinforcing the brand’s strong market positioning. In October 2025, Senco Gold & Diamonds recorded its highest-ever retail sales of over ₹1,700 crore, registering a robust 56% YoY growth compared to October 2024. This performance included 60% YoY value growth in gold and 32% YoY value growth in diamonds. In terms of volume, the brand achieved 4% growth in gold, 5% growth in diamonds, and 8% growth in silver.
Currently, Senco operates 198+ showrooms across 17 states in India, along with two international showrooms in Dubai, UAE, through a combination of company-owned and franchisee models. The brand offers multiple retail formats including Classic & Modern, D’Signia, Everlite, House of Senco, and Sennes to cater to diverse customer segments and preferences. In Maharashtra, the brand has a growing footprint with 10 stores, with the Nagpur outlet being its only store in the city.
Senco Gold Ltd. offers an extensive portfolio of jewellery across gold, diamond, silver, platinum, and precious and semi-precious stones. With a catalogue of over 156,000 gold jewellery designs and 86,000 diamond jewellery designs, the brand presents a wide range of handcrafted creations. Most designs are developed in-house by Senco’s design team, working closely with skilled local karigars in Kolkata and across India, blending traditional craftsmanship with contemporary aesthetics.