MUMBAI (The CONNECT): Aligning with its mission of Maksad Toh India Ko Banana Hai, leading TMT Bar maker Shyam Steel has appointed Olympic medallists Lovlina Borgohain and Manpreet Singh as the company’s brand ambassadors. As a part of the association, Lovlina and Manpreet will be included in Shyam Steel’s print and digital campaigns pan-India.
On associating with Shyam Steel, Lovlina Borgohain said “I am happy to join hands with Shyam Steel. This association is a special one and I look forward to a long and fulfilling partnership.”
Lovlina and Manpreet has enthralled the nation through their performance in Tokyo Olympics 2020. Lovlina won the bronze medal in boxing welterweight division, becoming only the third Indian boxer to win a medal in the Olympics. Manpreet led the Indian Men’s Hockey team to a historic bronze medal at the Tokyo Olympics 2020. His exemplified leadership and performance was one of the key reasons India finished in the podium after a long wait of 40 years.
Lalit Beriwala, Director, Shyam Steel said “We are proud to welcome Lovlina and Manpreet into our Shyam Steel family. Their journeys are epitomes of perseverance, strength and determination, which are also affiliated with our core brand philosophy. We at Shyam Steel are optimistic that their personas will surely create a positive impact on the brand ‘Shyam Steel, reinforcing the values that the brand stands for.”
The Company is now on a steady expansion mode braving the disruptions caused by COVID-19 pandemic. The Company, an integral partner of building new India, is committed to meaningfully contribute to the realization of the target of 300 million tonnes steel production by 2030-31. This is in keeping with the National Steel Policy announced by the Government of India towards transforming India into a self-reliant $ 5-trillion economy.
Manpreet Singh said “Thank you Shyam Steel for onboarding me to be part of your family. Through this association I look forward to strengthening the brand values, those the brand represents.”