SANTA BARBARA: Sonos has introduced Sonos 27, the latest version of the audio operating system the company has spent more than two decades building. Sonos 27 brings a new set of features that expand its open platform and adaptability: AI control through multiple assistants and agents, new ways to move sound around the home, a redesigned app, and two new flagship products globally, Sonos Beam Ultra and Sonos Ace Ultra. General availability for both in India will be announced soon.
Additionally, the India market will see the general availability of Sonos Play on Sept 8, the brand’s most versatile speaker with rich stereo sound that’s designed to live at home and move seamlessly beyond it.
“Twenty years ago, we made a bet that the rest of the industry is only now arriving at – a home deserves an audio operating system made just for it,” said Tom Conrad, CEO of Sonos. “We built our system around a shared love of music and the belief that nothing sets the mood like great sound. Sonos 27 takes that further, bringing acoustic engineering, adaptable software, intelligence and design together in a way only Sonos can. This is just the start of what our audio operating system can do.”
An open approach to AI
Sonos 27 gives listeners the option to control their system using any AI they prefer, a natural progression of the company’s open platform philosophy. Sonos is introducing Sonos 27voice, the company’s own assistant built for music and mood curation, and Sonos 27mcp, which lets you connect any outside AI assistant or agent to your system, including OpenAI’s ChatGPT.
“With this Sonos integration, people can ask ChatGPT to play music anywhere in their home from their phone or computer, without leaving the conversation they’re having,” said Atty Eleti, product lead for ChatGPT Voice at OpenAI. “It’s a simple way to stay in the moment, and we’re excited to bring it to Sonos listeners around the world.”
Sonos also previewed where its open platform goes next with Sonos Custom Agents, which will let people create their own agents through the system, each with its own model, persona and voice.
“The smartest home isn’t run by one do-everything assistant, it’s run by people having the ability to pick – or create – the right agent for each job. That’s what Sonos’ open platform gives you.” said Nick Millington, Chief Innovation Officer.