Digital travel platform Agoda’s latest accommodation search data reveals growing interest in India’s spiritual destinations ahead of September, with several temple towns noting an increase in searches, alongside continued popularity of Southeast Asian cities.
Interest in India’s Temple Towns Climbs
Among domestic destinations, Pachmarhi, known as the “Queen of Satpura,”[1] recorded an almost 7x increase in accommodation searches for September compared with the same period last year. Set in the Satpura ranges of Madhya Pradesh, the hill destination is home to the Jatashankar Temple, a cave shrine dedicated to Lord Shiva, and is also known for its forests, waterfalls and scenic views. Ujjain, another city in the state, recorded an almost 3x increase in accommodation searches. Known for the Mahakaleshwar Temple, one of the twelve Jyotirlingas, the city offers travelers a mix of pilgrimage, historic ghats, and cultural experiences.
In Puri, accommodation searches increased by 2x, with the Jagannath Temple being a key part of the city’s identity, while its coastline and beaches offer travelers another experience during their stay. Varanasi recorded a 44% increase in searches, with its temples, ghats and cultural heritage offering another way to experience India’s spiritual traditions. Further down south, Tirupati recorded a 29% increase in accommodation searches. Known for the Sri Venkateswara Temple, the destination remains an important pilgrimage centre and spiritual travel destination of interest.
Southeast Asia Brings Spiritual and Cultural Experiences into September Travel
Beyond India, September travel searches also point to Southeast Asia, where travelers can find spiritual and cultural experiences alongside beaches, food and city breaks. Hanoi recorded a 58% increase in accommodation searches, with its historic streets, cultural heritage and local food offering travelers a city experience shaped by Vietnam’s traditions.
Da Nang saw a 50% increase in search interest, combining its beaches and proximity to Hoi An with cultural attractions such as Linh Ung Pagoda on the Son Tra Peninsula, a Buddhist site known for its 67-metre statue of Guanyin. Kuala Lumpur recorded a 35% increase, offering multicultural heritage, food and landmarks including Batu Caves, Thean Hou Temple and Sri Maha Mariamman Temple.
In Indonesia, Bali recorded a 24% increase in accommodation searches, offering a mix of beaches, natural landscapes and spiritual experiences, with renowned temples such as Tanah Lot, Besakih Temple and Lempuyang Temple adding to its cultural appeal.
Gaurav Malik, Country Director, Indian Subcontinent & Indian Ocean Islands, Agoda said “Agoda’s 2026 Travel Outlook Report found that 19% of Indian respondents consider spiritual or religious experiences when planning a trip this year, pointing to the diverse motivations shaping travel decisions. Our latest accommodation search data reflects this shift, with destinations being explored for pilgrimages, cultural experiences, nature getaways, and overseas holidays. At Agoda, we make it easier for travelers to find stays that best fit the diverse experiences they desire.”
With a global network of over 6 million hotels and holiday properties, along with flights, activities, and more, Agoda offers travelers a wide range of options to explore destinations across India and around the world. Whether discovering domestic hill escapes or international cities and island destinations, Agoda’s broad selection makes it easier to plan any trip. As part of Agoda’s August Mega Sale, travelers can enjoy up to 60% off on hotel bookings during the main sale from 17 to 31 August.