StoreHippo, the leading AI-powered enterprise ecommerce platform, announced its successful collaboration with G6 Hospitality operators of Motel 6 & Studio 6 brands in the US, to power the launch of G6 Marketplace, a next-generation B2B procurement platform designed to streamline and modernise procurement across its extensive franchise (hotel chains) ecosystem.
Built on StoreHippo’s composable, enterprise-grade ecommerce architecture, the newly launched G6 Marketplace is designed to simplify supply chain operations across G6 Hospitality’s vast franchise network spanning the U.S. and Canada. The platform brings together franchisees and verified suppliers into a unified digital ecosystem, enabling seamless sourcing, standardised pricing, and centralised ordering through a single interface.
“What G6 Hospitality has built goes beyond a traditional B2B marketplace; it represents a more connected and streamlined approach to enterprise procurement. We are happy to support this shift by enabling a unified enterprise ecosystem that brings greater efficiency, visibility, and consistency across their network” said Rajiv Kumar Aggarwal, Founder & CEO, StoreHippo.
The newly launched platform addresses key challenges in hospitality procurement such as fragmented supplier networks, cost volatility, and limited visibility. By digitising procurement workflows end-to-end, StoreHippo has enabled G6 Hospitality to create a centralised, transparent, and efficient ecosystem that enhances demand planning, strengthens supplier partnerships, and delivers better cost control at scale.
“Procurement has historically been one of the most complex parts of hotel operations, often placing unnecessary operational burden on owners,” said Sonal Sinha, CEO, G6 Hospitality. “Our franchise owners are the foundation of our business, and the G6 Marketplace is a direct response to their needs for a simpler and more efficient way to run their properties. By applying technology and scale, we are reimagining how supply chains operate, making procurement more standardised, cost-efficient and transparent, while ensuring it remains accessible and easy to use across our entire network.”
Powered by StoreHippo’s AI-native, API-first, and cloud-based architecture, the platform is built to scale seamlessly, supporting high transaction volumes, multiple stakeholders, and evolving business requirements. Its ability to enable multi-vendor marketplaces, centralised control, and omnichannel capabilities positions G6 Hospitality for long-term digital transformation and operational excellence.
The launch of G6 Marketplace marks a significant step in G6 Hospitality’s broader technology-driven transformation strategy, reinforcing its commitment to innovation, efficiency, and franchisee success.