Mumbai : OREO turned BTS excitement into a grand celebration in Mumbai as Bollywood star Tiger Shroff joined creators and fans to celebrate the official India launch of the much-awaited OREO x BTS Korean Sweet Pancake Cookies.
Ever since OREO announced its collaboration with global music icons BTS, fans across the country have flooded social media with excitement, eagerly awaiting the launch of the limited-edition cookies in India. From fan pages and countdowns to endless conversations online, anticipation continued to build, making it one of the most talked-about brand collaborations.
To celebrating this excitement, OREO hosted an exclusive event in Mumbai bringing together fans, creators and pop-culture enthusiasts for an immersive experience inspired by the world of BTS. Actor Tiger Shroff too joined the celebration.
Sharing his experience, Tiger Shroff said, Action Superstar Tiger Shroff said, “The energy at the event was electric. It was truly special to experience the passion and excitement fans have for this collaboration firsthand. I love how these limited-edition OREO Korean Sweet Pancake Cookies beautifully bring together flavour, fandom, and a sense of discovery. Inspired by Korean street food culture, this unique flavour gives fans an exciting OREO twist while celebrating BTS’ incredible journey and their deep, global connection with fans.”
The immersive experience transformed the venue into a South Korean Night Market, complete with interactive engagement zones, playful product experiences, exciting photo moments and an Easter Egg Hunt inspired by the collaboration, while fans also experienced first-hand, the new OREO x BTS Korean Sweet Pancake Cookies, inspired by hotteok — the iconic Korean sweet pancake.
Fans and creators at the event penned heartfelt messages to BTS as part of OREO’s attempt to create the world’s largest love letter to the band. Fans across the country can also participate by scanning the QR code on the limited-edition OREO x BTS packs or visiting www.in.oreobts.com.
To commemorate BTS’ 13th anniversary, the band has created 13 unique cookie embossments featuring member names, fan-coded symbols and hidden details. Three cookie designs even come together to reveal a secret message, turning every pack into an exciting discovery experience for fans.
The limited-edition OREO x BTS Korean Sweet Pancake Cookies are now available across leading retail stores and e-commerce platforms nationwide for a limited period.