Kolkata: Vikram Solar Limited, one of India’s largest solar PV module manufacturers, has recently launched its first ever TVC ad campaign — ‘Khushiyon Wali Sunshine’. The launch marks the first of many efforts by the brand to penetrate the growing energy market in the country.
At the heart of this debut TVC is a simple yet powerful message- that with Vikram Solar, every challenge finds a seamless, caring solution. The film showcases a spirited young protagonist who uses this simple word – Hanji, that becomes a powerful metaphor for assurance, care, and the brand’s promise of a dependable energy solution. Set in a serene hill town, the film follows a local family hosting guests, with their youngest member eagerly taking on every little responsibility, responding to every request with a cheerful “Hanji”—a word that quietly reassures, “I am here for you.”
Through heartwarming everyday moments- adjusting lights, ensuring comfort, and anticipating needs, the narrative subtly highlights how Vikram Solar powers every corner of the home. The child’s gentle affirmation becomes much more than a reply, it establishes that with every ray of sunshine, Vikram Solar is lighting up lives—one “Hanji” at a time.
‘Khushiyon Wali Sunshine’ is more than an ad. It’s a celebration of Vikram Solar’s vision to touch lives – highlighting how households and businesses can transition from traditional energy sources to efficient solar solutions. It also highlights the solar giant’s journey of nearly 20 years and commitment to sustainability and innovation and invites every Indian to experience the warmth of solar-powered happiness.
The ‘Khushiyon Wali Sunshine’ ad film is now live across multiple TV channels, digital platforms, and other media, supported by an integrated strategy that includes social media activations as well.