India is seeing a rapid rise in hair fall concerns among young consumers. While genetics, stress, pollution, nutrition, and lifestyle all play a role, one important factor continues to be underestimated in India — daily UV exposure.
Most people understand sunscreen for skin. Very few think about sunscreen for hair.
Hair is exposed to sunlight every single day during commuting, biking, sports, travel, and outdoor activities. Research suggests that prolonged UV exposure and environmental stress may contribute to dryness, rough texture, oxidative stress, and weakening of hair proteins over time.
At TRU HAIR & SKIN, we asked a simple question nearly two years ago: why should consumers add a separate “hair sunscreen” product into their routine when most people already use a hair styling product daily?
Before entering SPF innovation, TRU HAIR & SKIN Hair Wax Cream had already emerged as one of India’s leading online hair wax cream brands with an estimated market share of over 60% across popular online marketplaces in its category. The product has also become one of the top-selling hair styling wax products across multiple
quick-commerce platforms because consumers appreciated its matte finish, natural feel, non-sticky texture, and easy daily usability.
That consumer trust became the foundation for our next phase of innovation.
Under the leadership of our Principal Scientist Mr. Satyam, our team spent nearly two years developing TRU HAIR & SKIN SPF 50 Hair Wax Cream — a next-generation styling product designed to combine hairstyling, scalp comfort, and broad-spectrum UV protection in a single easy-to-use formula.
Our formulation was independently tested for SPF 50 and broad-spectrum PA protection standards, successfully meeting required UV protection benchmarks.
TRU HAIR & SKIN SPF 50 Hair Wax Cream is formulated with scalp-conscious ingredients such as argan oil to help improve softness and reduce dryness caused by environmental exposure. The formulation also incorporates innovative plant-derived ingredients such as Mustard Butter to help provide a smoother, more comfortable, non-tacky styling experience.
Keeping Indian weather conditions in mind — especially in hot and humid regions where sweat, oil buildup, and scalp discomfort are common — the formulation also incorporates Climbazole, an ingredient widely used in scalp-care and anti-dandruff formulations.
Unlike many conventional styling products that focus only on hold and fragrance, our formulation philosophy focused on long-term daily usability and scalp comfort. We intentionally engineered the product to be lightweight, easy to wash, low-residue, and comfortable for regular use while maintaining a clean matte styling finish suitable for Indian weather conditions.
By integrating SPF 50 technology into an already trusted market-leading hair wax formula, we wanted to elevate not just hairstyling performance, but long-term haircare protection itself.
We believe SPF-enabled styling products could become the future of modern haircare in India — where styling is no longer only about appearance, but also about protection, prevention, and long-term hair health.