Bengaluru: Axis Bank, one of the largest private sector banks in India, today announced the launch of Sparsh Week 2025, a landmark initiative that will bring together over 1 lakh employees across its network of 5,868 branches nationwide to strengthen relationships and deliver memorable experiences for customers. Scheduled from 1st to 5th September, this flagship event will see the leadership and employees across the country actively engage with customers and celebrate the spirit of service that defines the Bank. With the theme “Raise the Bar,” this year’s edition is set to redefine customer experience, employee engagement, and leadership visibility across the Bank’s vast network.
Now in its third year, Sparsh Week is anchored in four core mantras that define Axis Bank’s culture: Own the Brand, Own the Customer, Act with Speed, and Zero Pendency. More than 40 senior leaders, including Amitabh Chaudhry, MD & CEO, Axis Bank; Munish Sharda, Executive Director, Axis Bank; Subrat Mohanty, Executive Director, Axis Bank; and Neeraj Gambhir, Executive Director, Axis Bank, among others, will travel across 40 cities to interact directly with customers, mentor frontline teams, and lead special sessions to reinforce the Bank’s values.
Commenting on the launch, Amitabh Chaudhry, MD & CEO, Axis Bank, said, “With Sparsh at the heart of our efforts, we remain deeply focused on customer obsession, committing to delight our customers every single day. This is not just a weeklong celebration but a reminder of the culture we are shaping, where every interaction is an opportunity to create value and deliver a truly distinctive experience. Our vision is to make Axis Bank the most trusted partner in every customer’s financial journey – defined by empathy, innovation, and service excellence.”