Mumbai: EDT, the new-generation consumer appliances brand founded by Naiyya Saggi (Founder & CEO) and Vyasateja Rao (Co-founder & CDO), comes out of stealth and announces its official launch along with its $1.4 million pre-seed fundraise. The round was led by Sauce VC, with participation from Consumer Collective, marquee founders and select strategic operators including Mithun Sacheti (Caratlane), Amit Khatri (Noise), Varun Khaitan (Urban Company), Sangeet & Naveen (Mokobara), Vatsal (Ultrahuman), Sreevathsa (Servify), Bala (Vahdam) and industry veterans such as Sameer Khetarpal (Jubilant, ex- Amazon), Arun Sheth (Dixon), Krishna Bodanapu (Cyient), Arjun Purkayastha (Reckitt), Apoorv Patni (Patni Enterprises), Shuchi Kothari (DSP Family Office), Tej Kapoor (ICICI Ventures), Nikhil Bhandarkar (Panthera Peak/MS Dhoni Family office) and Bhupen Wakankar (Ex Amazon Cross Border). Advisors to the company include Caitlin Kalinowski (Head of Hardware at OpenAI), Elizabeth Layne (Rebag/Bonobos) and Anushree Tainwala (Samsonite).
EDT was also awarded a Spark Grant by Peak XV supporting the brand’s ambition of integrating meaningful, human-centric technology into everyday devices.
The newly raised capital will be deployed towards building innovation-led products, setting a robust R&D-driven design and innovation process, and hiring top talent in the industry in India and globally. EDT is also advancing its broader product roadmap, with select devices across home, kitchen, and personal care set to go live via preorder and waitlist drops between January and February.
Commenting on the launch and Fundraise, Naiyya Saggi, Co-Founder & CEO, EDT, said: “At EDT, we believe everyday devices deserve far more than functional upgrades, they deserve to be reimagined for the way people truly live today. Consumers are looking for products that combine thoughtful design, intuitive technology, and materials that are safer and better for their homes. With EDT, we’re creating a new generation of devices that meet these expectations while setting a benchmark for quality and experience globally. This pre-seed round enables us to lay a strong foundation for our innovation-led product pipeline, establish a rigorous R&D and design process, and begin working closely with the emerging tech & manufacturing ecosystem in India. We’re grateful to partner with Sauce VC and a remarkable group of operators and industry leaders as we build a global brand from India.”
Manu Chandra, Managing Partner, Sauce VC, added: “Indian consumers are increasingly prioritising design, quality, and functionality in the products they bring into their homes. EDT sits at the intersection of these shifts, with a deep understanding of modern lifestyle needs and the capability to build globally competitive appliances. This is also one of the largest pre-seed, pre-revenue cheques we’ve written, a reflection of the conviction we have in the opportunity and in the team. We are excited to back seasoned founders Naiyya and Vyasa, who bring a proven track record in building high-trust consumer brands and world-class hardware. EDT has the potential to redefine the category globally.”
Born in 2025 after extensive conversations with over 350 consumers, EDT – Everyday Design & Technology, aims to reinvent the devices that power daily life. The company is focused on building contemporary, multifunctional, safe, and intuitive home and personal devices for modern global households. EDT’s roadmap includes a curated portfolio across Home, Kitchen, and Beauty, each designed around the brand’s core principles of contemporary minimal aesthetics, multifunctional utility paired with intuitive technology, low-EMF and BPA-free ‘better-for-you’ materials, and accessible premium pricing. EDT is led by Naiyya Saggi and Vyasateja Rao, who bring grounded, hands-on experience across consumer-tech, design, engineering, and global manufacturing. Naiyya is considered one of the foremost builders of consumer brands and tech in India and is a highly respected voice in the tech ecosystem in India. She has spent over a decade building and scaling digital-first consumer products including BabyChakra and the erstwhile unicorn BPC conglomerate Good Glamm group which she exited on vesting last year. Naiyya was also a Fulbright & Tata Scholar at Harvard Business School & former McKinsey alum. Vyasateja is a globally recognised industrial designer with 21+ international awards, deep experience leading design and hardware teams, and a strong understanding of manufacturing ecosystems across the US, Europe, and Asia. He was the erstwhile founder of Analogy, India’s foremost Industrial Design studio which he exited to build EDT. Together, they bring a practitioner’s understanding of what it takes to build meaningful, reliable, and user-centric brands and products, anchoring EDT’s mission to create a global devices brand from India with care and intention.
Launching first in India, EDT aims to expand into international markets including the GCC and the US, reflecting its ambition of becoming a modern global appliances brand built out of India. With strong backing from strategic investors and a clear product vision, EDT is poised to redefine the new-age appliances category, transforming everyday routines from pure utility into moments of ease, joy, and thoughtful design.